Organic. Fair. Rapunzel
Rapunzel farming projects
Pioneer projects in organic farming
Rapunzel is committed to the continuous development of organic agriculture - both regionally in Germany as well as in Europe and worldwide. As early as 1990, Rapunzel initiated a farming project that produced the first organic coconuts worldwide. Rapunzel's oldest and biggest cultivation project is located in Turkey. The roots of this project reach back into the mid 1970s. An example how a vision turned into reality.
The Rapunzel Turkey project
The Rapunzel Azerbaijan project
HAND IN HAND
Fair partnerships around the world
The fair trade program is complemented by a binding yearly HAND IN HAND donation made by Rapunzel. Since 1998, it allows us to support ecological and social projects worldwide.
The HAND IN HAND program
Fair by conviction: the HAND IN HAND partner program is Rapunzel's proprietary, externally certified fair-trade program. It was founded in 1992 and was the first fair-trade label that guaranteed 100 % organically produced products. The program expresses the fundamental belief that ecological sustainability always needs economic and social sustainability - these ideas go "hand in hand".
The HAND IN HAND partner
Direct and long-term supplier relationships give the HAND IN HAND partners in the global South future perspectives and guarantee the customers premium organic quality. Find out more about Rapunzel's HAND IN HAND partners, their products and the opportunities that fair trade gives them.
The HAND IN HAND donation
Out of the HAND IN HAND program, Rapunzel developed its HAND IN HAND donation. From 1998 to 2021 Rapunzel supported with the HAND IN HAND fund, realized jointly with Environmental Action Germany (Deutsche Umwelthilfe), eco-social projects in the Global South. Since 2022, the HAND IN HAND donation is granted through the RAPUNZEL One World Organic Foundation towards ecological and social projects worldwide.
Regional and international organic farming partners
Partnerships at eye level for mutual success
We know the origin of our products and we treat our suppliers fairly and respectfully. The prerequisites for this are long-term partnerships with our suppliers and the sharing of mutual values and goals. For us, organic agriculture is one of the most important elements for effective environmental and climate proection, the basis of a sustainable, future-proof economy and an essential contribution to the global food supply.
Get to know the people who are responsible for the high quality of Rapunzel products and who contribute day after day to a just and livable world - a matter of heart and mind.