Sustainability Report 2013–2017 Organics with love.
Foreword report a living topic rather than just a “one-time task” that has to be done. It may be more time-consuming but this process involves many employees and creates awareness and consciousness at all levels in our company. Four pillars of sustainability Rapunzel has never been a company that speculated on receiving subsidies. The economic success day in day out has always been the foundation for everyday environmental awareness and sustainability. From our more than 40 years of business experience, sustainability can only become a ge- nuine element if all four pillars of sustainability are lived by all partners in the company’s periphery: ecology, economy, social and cultural aspects. Since the publication of our ﬁ rst sustainability report 2012, we have continuously improved the data collection paying attention to making the data more consistent. Data become much more meaningful when they are collected over a span of several years. Organic = Sustainability Fortunately, in our case, product and sustainability form an indivisible unit – not only since the publication of the ﬁ rst sustainability report but since the beginning of our busi- ness activities in 1974. However, the continuous collection of operational data and the work on the sustainability report provided us insights with respect to optimization of internal and external work processes, work equipment and possible cost-saving options and all this gives us room for further improvement. We are living in a time, where lobbyists with different in- tentions skillfully question organic agriculture as the most sustainable method of agriculture. Furthermore, the cheap oil price suggests a virtually inﬁ nite availability of this re- source that is essential for the production of nitrogen ferti- lizer used in conventional agriculture. Allow us the following remark: there is no other practicable way worldwide than organic agriculture. No other agricul- tural method can supply humankind with sufﬁ cient amounts of healthy food in a genuinely sustainable way. Organic ag- riculture has proven – and continues to prove it every day – that it can achieve this. True to our company philosophy “Organics with love” we want to make a daily contribution to a more worthwhile future. Enjoy reading our sustainability report. With organic and sustainable regards Joseph Wilhelm Founder and Managing Director Margit Epple Managing Director Cover picture: Rapunzel founder Joseph Wilhelm visiting HAND IN HAND partner Norandino in Peru. Margit Epple and Joseph Wilhelm Dear reader, we are pleased about your interest in our second Rapunzel Sustainability Report. Compared with many other sustainability reports our report was not compiled by a marketing agency. On the contrary: the needed input for this report came from different teams in our company. The collective effort to compile the neces- sary data and information make the Rapunzel sustainability
Inhalt Global Fairness & Global Fairness Global Fairness && Global Fairness &&& Global Fairness & Global Fairness &&& Global Fairness Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions Social Interactions for a world with fair agriculture and fair trade for a world with fair agriculture and fair trade for a world with fair agriculture and fair trade for a world with fair agriculture and fair trade for a world with fair agriculture and fair trade for a world with fair agriculture and fair trade for a world with fair agriculture and fair trade for a world with fair agriculture and fair trade Foreword page 2 About Rapunzel page 4 page 20 Sustainability Goals for a conscious and sustainable development of our company page 92 Culture & Politics for more humanity in an open and informed society page 74 Politic s · F a i r ness&Social A s p & lture u C · y g r e n E O & y g r g a o l o c n ic d s ·FoodQuality·E Agricultu r e Se e & Ecology & Energy Fair & Social in the Allgäu for a social and healthy atmosphere at company headquarters in Germany page 38 Organic Agriculture & Seeds for more organic agriculture for future generations page 46 e c t s · O r g a n i c A g ric y ulture& E conom Food Quality for safe organic food products from the ﬁ eld to the plate for a respectful and sustainable interaction with nature and resources page 52 page 56 3
About Rapunzel Visions, Values and Goals 4
We make organic products with love: our identity Therefore, our concern goes to all the people who participa- te in the development of a product. Beginning with the far- mers all the way to the employees of our suppliers and our own Rapunzel staff who are responsible for the processing, packaging, the warehousing and the logistics. Frequent visits to our farmers and suppliers – also to those who are not HAND IN HAND partners – give us insight into local conditions and create social connectedness. The fact that all people who contribute to our company llove our Rapunzel food products, is the most important prerequisite for our daily work. The base for everything are fair and adequate prices that we pay in order to create a sufﬁ ciently high value added at all levels. It makes us happy when you taste this and feel it in your well-being. ”Organics with love”– this statement is not just a promo- tional slogan for Rapunzel products and publications. This slogan is our motto and guiding principle. This short saying expresses our deepest conviction that healthy, environmentally-sound and socially fair produced food requires more than controlled organic cultivation. This slogan expresses our belief that in an ethereal sense it is only possible to manufacture healthy and well-tolerated food if the people who cultivate and process these foods are feeling well themselves. Only those who enjoy a good life and who do not have to ﬁ ght for daily survival can af- ford the needed diligence and care to produce healthy food. Healthy food means foodstuff that promote the consumer’s well-being rather than simply ﬁ lling his or her belly. Picture on the left: In 2014, Rapunzel Naturkost celebrated its 40-year birthday Picture on the right: Rapunzel will remain an owner-managed company in the future: Joseph Wilhelm with his ﬁ ve children. 5
About Rapunzel Suppliers Ecology & Sus- tainability Quality Rapunzel Company Goals that we implement in our daily actions Customers Work atmosphere Staff The Rapunzel Vision Our Ideal Vision for the World › A just and livable world where globality is not perceived as threat but as an opportunity. Product range › The regions are equal partners. Independence Efﬁ ciency › There is only one world where all people have the same right to live in peace and make an adequate income. › Our contribution to this vision are healthy, high-quality food products. They promote well-being and are accessible to everyone. › Their production supports the spread of organic agriculture and contributes to the conservation of the natural environment for today’s as well as for future generations. › The production of Rapunzel products creates adequate added value for all the people who are involved from the ﬁ eld to the plate. › Self-responsibility is the base of all our actions, our lives and all our work. The Rapunzel Company Philosophy 6
Philosophy and Values › The organic quality and the holistic, wholesome qua- lity of our food products have the highest priority. › We promote food products that are cultivated and processed without genetically manipulated orga- nisms. › We treat our partner with fairness considering the social and economic circumstances in their countries. › Our partner in agriculture, food processing and food trade share our philosophy. › We know the origin of our products. › We actively protect the environment through our ac- tions. In our decisions, we include the protection of natural resources, the climate as well as the conser- vation of biodiversity. › Secure jobs and a good work atmosphere are the foundation of our success. Professional self-realiza- tion (being at the right place), fun and joy with work are the cornerstones of our company philosophy. › In order to reach and secure our social and ecolo- gical goals, we are an economically successful com- pany. Innovation, productivity and efﬁ ciency are our strengths. › We appreciate our customers. Their needs are the gui- deline for our actions. › We produce organics with love. Company goals: what we want to live and achieve everyday Work atmosphere: It is fun to work in our company. We treat each other with fairness and respect. We appreciate a high level of employee satisfaction and long periods of staff employment. Employees: Our company challenges and develops the staff and pays fair wages. Our strengths are well-educated, motivated and satisﬁ ed employees. Different types of employee proﬁ t-sha- ring plans turn employees into co-entrepreneurs. Customers: We offer our trade customers as well as their customers the best service and the best product quality. This includes a transparent marketing concept for all sales areas. Suppliers: We treat our suppliers with fairness. We cooperate with ef- ﬁ cient suppliers who share our philosophy. Ecology and Sustainability: For us, environmental protection and sustainable conduct is a comprehensive challenge that cannot be reduced to va- rious partial aspects. Organic agriculture is the base for a sustainable, future-proof economy and an essential contri- bution to global food security. We actively protect biodiver- sity through the use of organic seeds and the promotion of a GMO-free agriculture. As producer of vegetarian foods with an extensive product range for a wholesome nutrition, we promote a vegetarian lifestyle. With respect to renewable energies, heat recovery, conservation of water and other natural resources as well as the reduction of transport routes we seek long-term solu- tions and veriﬁ able improvements. Independence: We make decisions without being economically controlled by outside forces. Being independent from banks and large investors is part of our company culture. We see ourselves as brand manufacturer with our own marketing and sales capabilities. The mix of various distribution channels gives us freedom to act. Product range: In our core segments we achieve and maintain a leading market position in the natural health food industry. Efﬁ ciency: We grow organically. The operating results are more impor- tant for us than the annual turnover. Quality: Protecting and improving the organic, wholesome quality of our food products has highest priority for us. Our employees and all those who are part of the value chain strive towards this goal. We use exclusively GMO-free raw materials and we promote a GMO-free world. 7
About Rapunzel Rapunzel Brand Products Our contribution to a healthy lifestyle The idea of a healthy diet and a healthy lifestyle has always been an integral part of our philosophy. Our goal is to provi- de healthy food to many people. Therefore, Rapunzel offers nearly 550 vegetarian, organic food articles for a wholesome diet. Next to our “ﬁ rst generation products” – nut spreads, dried fruit and muesli – our current product range includes pasta, cooking oils, chocolate and coffee. About half of the pro- ducts are manufactured at Rapunzel headquarters in Legau in the Allgäu region (Bavaria). All the other products are produced by long-time partners and contract manufacturers from certiﬁ ed Rapunzel raw materials using exactly speciﬁ ed recipes. Our top-quality, organic products can be divided into the following product groups: › Soups & spices › Sweeteners › Tomatoes & sauces › Dried fruit › Wine › Antipasti & pesto › Baking ingredients & thickeners › Bread spreads & nut butters › Cereal & specialty ﬂ ours › Legumes › Coffee, cocoa & drink powders › Nibbles & snacks › Coconut › Muesli & porridge › Pasta › Nuts › Oil & vinegar › Oil seeds › Rice › Chocolate 8
About Rapunzel Company History From self-sufﬁ ciency to successful natural food brand It started out very small: In 1974, Joseph Wilhelm and Jen- nifer Vermeulen founded a self-sufﬁ cient commune on a farm with a small natural food store in the Bavarian city of Augsburg. Today, Rapunzel is one of the leading organic food manufacturer in Europe – an international company with nearly 350 employees at company headquarters in the Allgäu region. Dimensions have changed but the values and the underlying idea have remained the same: to manufac- ture and distribute controlled, organic, natural and vegeta- rian food products. 1997 Foundation of the Turkish subsidiary Rapunzel Organik Tarim Ltd. 1989 Opening of a ﬁ rst ofﬁ ce in Izmir, Turkey Development of the OXYGUARD® method for gentle production of cold-pressed cooking oils 1979 Move to Kimratshofen in the Allgäu 1977 First nation-wide product delivery 1987 Rapunzel markets the ﬁ rst organic chocolate worldwide. Construction of a new nut spread production plant 1974 Joseph Wilhelm and Jennifer Vermeulen rent a farmhouse in the village of Pestenacker (Upper Bavaria) with the goal to grow healthy food 1975 Opening of the natural health food store “Rapunzel Nature Foods“ in Augsburg. Start of the production of muesli, nut spreads and fruit bars 1976 First contacts with farmers in Italy and Turkey Move into the former guest house “Zur Post“ in Tegernbach, county of Fürstenfeldbruck 1985 Purchase and renovation of the old dairy plant in Legau that remains company headquarters until today 1990 SAMBA introduced on the market 10 1992 Registered trademark HAND IN HAND that guarantees 100 % organic and fair trade H A N D IN H A N D O R G A N I C R APUN Z E L F A I R E D A R T
2007 Sustainable energy supply including biomass heating plant and photovoltaic modules on the roof area. Genfrei Gehen – march for a GMO-free world from Lübeck to Lindau 2009 Genfrei Gehen – second march for a GMO-free world from Berlin to Brussels 2010 Construction of a new roasting plant for nuts and seeds New concept for company tours including tour through the production, museum and movie theater 2nd One World Award 2017 5th One World Award ceremony 2014 Expansion of production with second nut butter plant, packaging plant for bulk goods and palletizing robots 4th One World Award Construction of the Rapunzel Tower in Legau 2004 Certiﬁ cation as Demeter producer 2013 New raw material warehouse in Legau 2015 Construction of a thermal power station and a drying plant 2012 Introduction of ﬁ rst breakfast porridges for organic health food stores 3th One World Award ceremony Renovation of the Turkish subsidiary 2008 Joseph Wilhelm initiates the One World Award, ﬁ rst award ceremony on occasion of the IFOAM World Congress in Modena, Italy 2016 First palm oil forum in Legau Rapunzel gets certiﬁ ed pursuant to the EU Eco-Regulation Faires Bio-Palmöl Mensch, Tier & Natur 11 1998 Start of the HAND IN HAND fund 2003 Opening of the Rapunzel logistics center in Bad Grönenbach with fully automated high bay warehouse
About Rapunzel Company Structure Sustainable management requires a suitable structure whe- re the employees can assume responsibility at all levels and at all times. For that reason, the Rapunzel company struc- ture is broad, solid and diversiﬁ ed. The different departments are assigned to two management levels. Within the departments, team leaders oversee small teams with an average of eight persons per team. Such small-scale structures makes it possible that the responsible team lea- der and the employee can get to know each other at a per- sonal level. The company values and goals can be authentically integ- rated. The employees can be involved in the work processes and they can operate more or less independently. Our company structure is based on transparency, integration and a reci- procal exchange of information. 100 % family-owned In order to make our own decisions, Rapunzel is independent of banks and large investors. The company is 100 % family- owned. The children of company founder Joseph Wilhelm already participate in the company, setting the direction for the future. 12 Since the decision of changing Rapunzel into a limited liability company, the children of Rapunzel founder Joseph Wilhelm (left) and his co-managing director Margit Epple (center) always meet at the annual shareholder meeting (from left): Rosalie Dorn, Meike Bauer, Seraphine Wilhelm, Justina Wilhelm and Leonhard Wilhelm.
Managing Director Joseph Wilhelm Managing Director Zwergenwiese Public Relations, Strategic Development Brand & Product Range, Trade, Properties Joseph Wilhelm › IFS/Food-Defense Ofﬁ cer › Sustainablity Work Group › Environmental Management Ofﬁ cer › Data Protection Ofﬁ cer › Quality Assurance Ofﬁ cer Administration, Logistics, Production, Quality Assurance Margit Epple Managing Director Rapunzel Turkey Sales Wholesale (Export Rapunzel brand, private label), Webshop and Organic Store Purchasing and Raw Material Trade Sales Rapunzel Brand Retail and Domestic Key Accounts Product Management and Product Development Marketing with Strategic Raw Press Ofﬁ ce, Consumer Service and Event Management Material Sourcing and Farming Projects Quality Control and Lab Production and Technology Logistics and IT Management Commercial Management with Personnel Management, Controlling, Administration Accounting and Organic Restaurant 13
About Rapunzel 14 Value Added Calculation Economy is the base 42 % for content staff Organic farming and economic values are the prerequisi- tes for sustainable action. Without an economically-sound foundation, Rapunzel’s commitment for sustainability around the world, at home in the Allgäu region or at our Turkish subsidiary would not be possible. Creating values As a holistically-acting company, we strive for economic independence in order to create social values. The value added calculation makes our contribution to the social product transparent and shows how the contribution is divided. The value added is the corporate performance minus the advance services. Noteworthy are Rapunzel’s high material expenditures (67.4 %) in the production output. This is a high value compared to other industries and to conventional food producers. On the one hand, such high material expenditures justify the price of organic food products. On the other hand, this value also shows that upstream processes of the value-added chain, for example our suppliers, also receive a fair income. The added value of roughly 41 million Euro in the year 2016 is divided by many people. Rapunzel employees beneﬁ tted the most receiving the largest share of the added value to- talling 42 %. Compared to the ﬁ gures published in the ﬁ rst Sustainability Report 2012/13, the payout to the employees rose by 44 %. Expressed in absolute numbers, this amounted to a plus of 5.3 million Euro while the employee number rose “only” by 18 %. Proﬁ t-sharing for everybody This includes wages, salaries and social security contribu- tions, but also the voluntary proﬁ t participation to all Ra- punzel employees that amounts to 7.5 % of the annual net proﬁ t. Thanks to Improved efﬁ ciency we were able to in- crease the proﬁ t participation to every Rapunzel employee by roughly 65 % in the time from 2012 to 2016. This meant that every fulltime employee received a proﬁ t share of 6,000 Euro. As one of the largest regional employers, our contribution to the regional and the national development is another im- portant key ﬁ gure. In our value added calculation, this ﬁ gure is summarized as taxes and fees (14.4 % in the year 2016).
Supporting ecologic and social projects and building reasonable reserves In 2016, Rapunzel supported partners in other countries with a total sum of 775,000 Euro (= 1.9 % of value added), helping them to initiate and develop ecologic and social projects in their communities. We achieved this through the HAND IN HAND bonus and the HAND IN HAND fund (see also page 26). In 2016, the HAND IN HAND bonus amounted to 570,000 Euro. Rapunzel paid this sum directly to the different fair-trade partners. The bonus is directly correlated to the purchased amounts of fair-trade products. Support through the HAND IN HAND fund, however, is not tied to speciﬁ c supplier agreements. The HAND IN HAND fund is administrated by Rapunzel and the German Environmental Aid. In 2016, Rapunzel donated 205,000 Euro to this fund that helped to support numerous ecologic and social projects. Sustainable management In order to ensure sustainable management in the future, we retained a relatively high share of the value added (40.7 %) in the company. This money can be used for future entrepre- neurial decisions, for example for investments. An important foundation for sustainable management is the independence from banks and investors. For Rapunzel, this means low interest costs that sum up to only 1.0 % of the value added. Sources of value added Distribution of added value 1.9 % 8.8% Company performance* 187.5 Mio. Euro 2 1 . 9 % 6 7 . 4 % Material expenditures Value added Other advance payments Amortizations 1.0 % 1.9 % to creditors (interest cost) to HIH bonus & fund (donations) 14.4 % to the state (taxes and fees) 34.2 % to employees (wages, salaries, social contributions) 7.8 % to employees (proﬁ t participation) 40.7 % to the company (investments) * net proﬁ t plus/minus inventory change plus other operating income. Current status 2016 15
About Rapunzel Corporate Key Figures The total turnover of Rapunzel Ltd. is the sum of the turnover from four different distribution channels. Total turnover over the different distribution channels amounts to 71 % domestic sales and 29 % international sales. The greatest contribution to the total turnover is provided by the domestic sale of the Rapunzel brand products with approximately 57 %. The distribution channel Rapunzel brand export follows with 17 %, next comes private label with 15 % and then the raw material trade with 11 %. On average, the yearly turnover rose by 11.1 % since 2012. In the last two years, however, the growth declined by 4.7 %. Most of this decline was due to Rapunzel brand products. Overall, this development shows a very moderate and healthy growth rate. All processes from the supplier to the sales department can adapt perfectly to the overall growth rate. This also ensures that we can supply the retail trade with best quality raw materials and ﬁ nished food products in a timely fashion. We think that a supplier structure that develops with the overall growth is a good prerequisite for long-term sustainable management. Sales development Turnover according to distribution channels Turnover Rapunzel brand domestic/export in Mio. Euro 200 180 160 140 120 100 2012 2013 2014 2015 2016 15 % 11 % 17 % 57 % Domestic sales Rapunzel brand Export sales Rapunzel brand Raw material trade Private Label 29 % Domestic Export 71 % 16 Current status 2016
The four Rapunzel distribution channels Rapunzel brand export The Rapunzel brand is a European brand that is marketed in 35 different countries. The most important export markets are France, Italy, Austria, Switzerland and the Benelux countries. Outside of Europe, Rapunzel markets its pro- ducts among others in the US and in China. In addition to the German brand product range with international labels we also market products in speciﬁ c languages. Most of our international marketing part- ners are long-time, powerful wholesalers who supply the retailers in their prospective countries with a com- prehensive product range of Rapunzel products. Strategically important customers are served by Rapunzel sales representatives in the respective coun- try. At organic fairs, Rapunzel products are exhibited and marketed for retailers. As stated in the Rapunzel company goals we perceive our- selves as a brand manufacturer with individual distribution. The combination of the different distribution channels gives us freedom to act according to our own ideas. The distributi- on of the Rapunzel brand products to domestic and interna- tional retailers constitutes the heart of our sales activities. Rapunzel brand domestic The Rapunzel brand is marketed as a premium brand exclu- sively to owner-run retail stores, organic supermarkets and natural health food chains without intermediate wholesale traders. Our domestic sales representatives are the contact partners for retailers, answering questions about individual products and our product range or about special product campaigns. The sales representatives are supported by back ofﬁ ce su- pervisors who attend to the retailers with respect to their orders, complaints or their logistical questions. Rapunzel is a strong, innovative partner for natural health food retailers. At the same time, we are also affected by structural changes in this market sector, for example by the growing number of chain stores and the private label expan- sion of retailers and/or wholesalers. We put our focus on a strong and vibrant Rapunzel brand, best product quality and the best service at all levels. We have been selling Rapunzel products in our store from the beginning and they belong to our store - because of their great quality, the HAND IN HAND fair-trade program and the reliability IN HAND fair-trade program and the reliability in our direct cooperation with Rapunzel! Josef and Maria Märtl, Dinkelähre Neumarkt 17
About Rapunzel 18 Trademarks/private label Raw material trade Ever since natural health food products have become a busi- ness segment with measurable market shares, food retailers have been expanding their organic brands and have positi- oned them in premium segments. Through the distribution channel raw material trade, we de- liver our own Rapunzel raw materials to various suppliers. This way, we can ensure best raw material quality also for products that are not manufactured by Rapunzel. The growing importance of conventional retailers for the sale of organic products in Germany and the improved so- cietal acceptance of organic agriculture is reﬂ ected in the separate distribution channel “trademarks/private label”. Rapunzel produces products in this segment for select and long-time customers with high organic quality standards. The structural shift of organic market shares and sales volu- mes to the food retail sector made this distribution channel very important for Rapunzel. Thanks to the great quality of our products and our efforts with respect to long-time, fair and save supplier relations, trademarks with cheap entry- level prices are not a topic for Rapunzel. But Rapunzel also provides raw materials to other manufac- turing customers. Thus, we can control the sales volume of our producers. Therefore, raw material trade is an important link in the process chain for an improved commitment from the supplier to the end customer. The fact that high-quality Rapunzel raw materials have a positive inﬂ uence on the organic quality of food manufac- turers is also important for us. Rapunzel brand products are marketed in35 different countries.
Sustainability for the organic industry: fairytale wedding Zwergenwiese Naturkost and Rapunzel Naturkost join forces In February 2017, the organic sector was stirred by positive and unexpected news: Joseph Wilhelm ofﬁ cially took over Zwergenwiese Naturkost Ltd. Despite this takeover, the or- ganic production company Zwergenwiese continues as an independent enterprise in Silberstedt in the federal state of Schleswig-Holstein. prospects with this solution.” Susanne Schöning puts the similarities of the company philosophies of the two compa- nies in a nutshell: “Both for Rapunzel and for Zwergenwiese, the organic movement is a social alternative to one-sided, purely quantitative growth targets.” The organic pioneers Susanne Schöning and Joseph Wilhelm have been knowing each other since the 1970s. The substantive agreements and the political commitment for GMO-free food are a good foundation for a common path. Thanks to this fairytale wed- ding, both companies can look forward into the future. Moreover, the Zwergenwiese brand, the marketing and the customer topology including the wholesale delivery to the organic food trade remain unchanged. Synergies shall be used on the procurement side. The existing procurement of regional raw materials will be upheld and shall be expanded further. Dream partner in the organic sector Until the end of April 2017, Susanne Schöning supported the transition process. Like many organic pioneers, the Zwer- genwiese founder and owner faced the problem to come up with a succession plan for her company. She consciously de- cided against selling her company to investors from outside the natural health food industry – so that her life’s work with all its values could remain in the natural food sector. “I am very pleased to have found the dream partner for Zwergenwiese within the organic food industry”, said Susanne Schöning. “This means protection of my company over the long term. I am happy to offer my staff good future Joseph Wilhelm and Susanne Schöning are happy about the sustainable solution that ensures Zwergenwiese’s remain in the organic sector. 19
Fair & Social Around the World For a planet with fair cultivation and trade Canada United States of America Mexico Dominican Republic Honduras Costa Rica Ecuador Import Import and export Export Peru Brazil Bolivia Paraguay Chile 20 Iceland NO FI EE LV Russia GB DK NL BE LU CH FR DE PL CZ AT SL HR IT HU MD RO BG ES PT GR Turkey Azerbaijan Tunisia CY Egypt Kuweit Bahrain Saudi-Arabia Burkina Faso Ghana Togo China Japan India Taiwan Thailand Sri Lanka Uganda Kenia Tanzania Comoros Madagascar . F air. Rapu n Australia rga n i c O Turkey F a r ming-Pro j e c t z e l . 1 976 New Zealand Current stand: 2017 20
The opportunities of globalization With globalization the world seems to have become smal- ler. At the same time, the demands on our planet as a ha- bitat and the fear of losing vital resources have increased. Many perceive globalization as a worldwide, more or less open cutthroat competition at all levels of society. But there is also a different way. Indeed, globalization can have positive sides. Worldwide communication networks, unimpeded trafﬁ c and open trade routes make it possible that a growing number of people can share global know- ledge and participate in global prosperity. The central ques- tion is HOW globalization is implemented. Rapunzel tries to make use of these positive opportunities in order to live and spread fair-trade at eye level. At the same time, we are contributing to the expansion of organic farming at the global scale. From our perspective, the only sustainable solution is the combination of organic cultiva- tion and fair-trade. Organic cultivation with quality and fair working conditions instead of participating in the global price pressure – this is implemented by approximately 14,000 organic small peasants from the KCU Cooperative in Tanzania, also thanks to the HAND IN HAND partnership with Rapunzel 21
Fair & Social Around the World 22
Supplier management Long-term and reliable cooperation With most of our suppliers, Rapunzel has been cooperating for many years – for us, it is important that the suppliers strive for quality and that they share Rapunzel’s values and goals. Our supplier requirements form the base for the co- operation. In addition to the compliance with ILO (Internati- onal Labor Organization) standards, we put our major focus on social and ecological aspects. Long-term cooperation creates trust and transparency on both sides. We guarantee transparency and we build trust through mutual visits and well-structured on-site audits. If basic requirements are not fulﬁ lled, we may opt to end a supplier relationship. A structured, annual supplier evaluation supports the conti- nuous development of suppliers. Every two years, Rapunzel presents an award to particularly reliable suppliers of raw and fair-trade products. A particularly outstanding perfor- mance is acknowledged with a “Special Award”. Supplier audit Supplier choice If needed termination of supplier relationship Supplier evaluation Supplier development Photo left: HAND IN HAND partner from around the world meet once a year in Legau at a supplier workshop. 23
Fair & Social Around the World HAND IN HAND: the fair-trade program The connection of organic cultivation and fair-trade Rapunzel has established its own fair-trade program: HAND IN HAND (HIH). The program has an ofﬁ cial label since 1992 and its beginnings date back to the 1980s when Joseph Wilhelm was on the search for raw materials for the ﬁ rst organic chocolate. HAND IN HAND connects controlled organic cultivation and fair- trade. Direct and long-term supplier relationships provide the HIH partners with opportunities and provide high quality products to the consumers also with respect to ecological and social aspects. The HIH logo is found on all Rapunzel products that contain more than 50 % raw materials von HIH partners and that are fairly traded according to the HIH criteria. Today, more than 100 products bear the label. The HIH criteria are based on the ILO work standards, the deﬁ nitions and requirements of the SA 8000 (Social Accountability) of the SAI organization (Social Accountability International) and the guidelines for social justice that were formulated by IFOAM – Organics International (the global umbrella organization of all organic farming organizations). Periodic, independent controls that take place every two years and an external certiﬁ cation of the HIH partners and of Rapunzel ensure compliance with the criteria. The HAND IN HAND partners guarantee: Products with best organic quality Fair prices for farmers and fair wages for workers Compliance with all national regulations Social security for employees Humane, healthy and safe working conditions Prohibition of child labor and forced labor Consistent transparency Use of HIH bonus for ecological and social, on-site development projects Rapunzel Naturkost guarantees: Long-term supplier relations Clear and reliable purchase agreements Fair product prices including organic and HIH bonus Support of environmental and social projects through the HIH bonus Support and advice Advance ﬁ nancing and loans on request Cost coverage for HIH inspection and certiﬁ cation 1 % of the purchase value goes into the HIH fund Products are marked with HIH label when more than 50 % of the ingredients are procured from the program This Quinoa farmer from Rapunzel HAND IN HAND partner Anapqui in Bolivia manually sifts the so-called Inca gold in the wind separating larger and smaller grains. 24
Rapunzel HAND IN HAND Partners Around the World Coffee from Hawit Caffex Cocoa from Conacado Dates from CCF Sesame from Sekem Mangos from Burkinature Cashew Nuts from Achal Tunisia Burkina Faso Ghana Egypt Tanzania India Sri Lanka Dominican Republic Honduras Costa Rica Ecuador Peru Brazil Bolivia Paraguay Whole cane sugar from Assukkar Palm Oil from Natural Habitats Coffee from Norandino Coconut Rapunzel project Coconut Oil from Serendipol Coffee from Kagera Cooperative Union Pecan Nuts from Topará Cane Sugar & Whole Cane Sugar from Manduvirá Cocoa from El Ceibo Quinoa from Anapqui Whole Cane Sugar from Planeta verde Palm Oil from Serendipalm 25
Fair & Social Around the World The HAND IN HAND bonus Rapunzel‘s HAND IN HAND partner not only receive fair pri- ces above market standard including an organic premium. Moreover, they also receive an HAND IN HAND bonus from Rapunzel. This bonus can be used for a speciﬁ c purpose, for example for projects that improve the living and working quality of farmers and their staff. In the year 2016, the HIH bonus for 18 HIH partners amounted to almost 570,000 Euro (2015: 570,000 Euro; 2014: 460,000 Euro). The bonus is calculated on the cost of producing the raw materials and on the reﬁ nement degree of the delivered pro- duct. Depending on the speciﬁ c product, the bonus amounts to approximately 2-15 % of the purchase price. The total bonus sum for a HIH partner ﬁ nally depends on the product and the annually agreed quantities. The HIH partners use the HIH bonus mainly for health-, nut- rition- or education-related projects. Sometimes, the bonus is also used for agricultural innovations or improvements of the infrastructure. 26 Serendipalm, HlH partner in Ghana, used the Rapunzel fair-trade bonus 2015 for the construction of the ITC Center in Abaam that houses computer work stations and a library. The ITC Center improves the educational opportunities in the region.
Two exemplary projects Topará, the HIH partner for pecan nuts from Peru, used the HIH bonus in the year 2014 for the construction of a dining hall and a kitchen. Here, the employees are served a warm meal every day at reduced costs. Burkinature, Rapunzel’s HIH partner for mangos in Burkina Faso, invested the HIH bonus in basic medical care for its workers. With the fair-trade bonus it was possible to create insurance systems for the employees who dry the mangos. Background information: seasonal workers in Burkina Faso have no mandatory health insurance. Most of the workers in mango-drying are seasonal workers who are only hired during the mango harvest season from June through August. With the HIH bonus, the mango-drying group AVOH was able to ﬁ nance medical checks and a private health insu- rance for all employees. In Peru, HIH supplier Topará was able to build a cafeteria for its staff with the HIH bonus. A green health insurance card – truly a special feature for these seasonal workers in Burkina Faso. Realized by Burkinature with the HIH bonus. 27
Fair & Social Around the World The HAND IN HAND fund In 1998, Rapunzel and the Deutsche Um- welthilfe (DUH) [German Environmental Aid] founded the HAND IN HAND fund. The goal: to support environ- mental and social initiatives and projects around the world – by di- rectly sending ﬁ nancial support to people and places that are in desperate need for help. Since the foundation of the HIH fund, DUH and Rapunzel supported 304 projects in more than 50 countries with a total sum of 1.36 million Euro (as of July 2017). The main share of the fund money comes directly from Rapun- zel in the form of a continual, annual donation. This donation corresponds to 1 % of the purchase value of all HIH raw mate- rials. The more Rapunzel purchases from its fair-trade partners, the higher the donation will be – hence twice sustainable. In 2016, the sum amounted to roughly 205,000 Euro. Individual donations from private individuals and donations from various campaigns complement the fund. 28 In 2010 an earthquake in Eastern Tibet also destroyed a school in the Yushu region. The school was reconstructed with money from the HIH fund.
In the ﬁ rst years since the fund was established, most of the supported projects were projects that were associated with HIH trade partners. As a result, the ﬁ rst projects had the goal to improve the living conditions in the farming communities and to enable better education for the children. Today, the DUH and Rapunzel advertise the fund internati- onally. Independent organization, non-proﬁ t initiatives and non-governmental organizations can apply every year for up to 5,000 Euro from the HIH fund. The funded projects should have ecological-social goals and should be in line with the UN millennium development goals. From 1998 until mid-2017, the HIH fund supported projects in the following areas: 7 % Organic agriculture School education Climate protection Environmental education Social projects Promotion of women 14 % 27 % Sum 1.36 Mio. Euro 19 % 21 % 12 % Development of the HIH fund 100 %* of the donations from the HAND IN HAND fund go directly to funded projects. *i.e. administrative costs were not deducted. The administrative costs are shared by Rapunzel and the DUH. 250,000 200,000 150,000 100,000 50,000 25,000 1998 2016 29
Fair & Social Around the World Black Sea Istanbul Hazelnuts Terme regional Office Apricot kernels Hot Peppers & Peppers Ankara pine nuts Bergama Izmir Ören Rapunzel head office Processing plant and warehouse Turkey Aydin Salihli / Tekeliog˘lu village projects, regional office Gaziantep Malatya regional office Olives Dolmas Pistachios Mediterranean Sea Sultanas F a r ming-Pro j e c t Apricots . F air. Rapu n Turkey rga n i c O z e l . 1 976 Figs 30
The Rapunzel Turkey Project Dried fruit, nuts and antipasti from controlled organic cultivation During his search for high-quality, organic dried fruit, Joseph Wilhelm contacted farmers and processing plants in Turkey in the 1970s. This was the beginning of the largest and oldest Rapunzel farming project and our subsidiary, the Rapunzel Organik Tarim Ltd. near the city of Izmir. Today, the subsidiary employs up to 300 employees during high season. In 2017, Rapunzel Turkey cooperated directly with nearly 500 organic farmers from ten different regions in Turkey. Back to the beginning: it has always been evident that the work with the Turkish farmers played a special role. The far- mers are the key protagonists for sustainable, organic pro- ducts because for Rapunzel quality has its starting point on the ﬁ eld. In 1986, the support for the organic farmers and the processing plants was organized from the Rapunzel pro- ject ofﬁ ce in Izmir. The goal was to convert interested farmers to organic cul- tivation. The ﬁ rst organic dried fruit – ﬁ gs and sultanas – could be procured roughly ten years after establishing the ﬁ rst contacts in Turkey. The pioneer work during the 1980s resulted in the founda- tion of the Tekeliog˘lu-Manisa village project. Today, thanks to the support by Rapunzel, 100 % of the vineyard cultivati- on in the Tekeliog˘lu region have been converted to organic farming – a success story for the entire region. The deve- lopment of the Marmara Golu Lake near Tekeliog˘lu clearly demonstrates the extent of the changes: when the project started, the lake was biologically “dead” due to the pestici- des that were used for farming. Today, the lake water can be used again as drinking water. Simultaneously to the village project in Tekeliog˘lu (sultanas, raisins, olives) Rapunzel developed additional project regi- ons for important raw materials such as hazelnut kernels at the Black Sea coast, apricots in the region around Malatya and ﬁ gs in the region near Aydin. Picture above: Joseph Wilhelm made his ﬁ rst contacts with farmers in Turkey in the 1970s. In this picture, the Rapunzel founder was visiting farmers with Bo van Elzakker, an organic consultant from Holland. Picture left: yellow, green and a tower – already from afar one recognizes to which company the Turkish subsidiary near the city of Izmir belongs to. The similarities are not only limited to the outward appearance: Rapunzel Turkey also has high social standards – with cafeteria and German workplace standards that are not commonly found in Turkey. 31
Fair & Social Around the World Subsidiary near Izmir In order to obtain better control over the storage and pro- cessing quality, Rapunzel built its own company in 1997 in the town of Ören near Izmir. The company was constructed with state of the art technology and the subsidiary Rapun- zel Organik Tarim Ltd. was founded. The building and the technical plant are permanently upgraded to the newest standards in order to keep up with the latest ecological and energy saving measures (see also p. 73). During the processing season, Rapunzel employs up to 300 workers there. We comply with all national and internatio- nal regulations, pay fair wages to the employees and provide them with social security. The most important work steps in the processing steps in Ören are: inspection and quality assurance, calibration, cleaning, sorting, packaging, storing and the shipping of the raw materials. For additional veriﬁ cation, the Turkish col- leagues also send raw material samples for analysis to the quality assurance department at Rapunzel headquarters in Germany. For environmental reasons, the raw materials are transported to Germany mostly per ship from the nearby port city of Izmir. Quality work and procurement of raw materials Quality starts on the ﬁ eld also in the Rapunzel Turkey pro- ject. A personal and continuous contact with the farmers and the suppliers is therefore part of our day-to-day busi- ness. Rapunzel agricultural engineers organize the trans- parent purchase of the raw materials directly from organic farmers who work in the Rapunzel project. Volume cont- rols are performed when the harvested goods are purchased and loaded. Quality control has the highest priority at the subsidiary; this also includes a rigorous system that ensures complete traceability. Samples are retained from every lot. The samples are analyzed in our own lab and by external laboratories. The only large 100 % organic company The Rapunzel subsidiary in Turkey processes only raw mate- rials from controlled organic cultivation. This makes Rapun- zel the only larger 100 % organic company in Turkey until today. All the farmers, our subcontract processors as well as the entire company are annually controlled and certiﬁ ed by the nationally accredited Swiss certiﬁ cation agency bio. inspecta. Partnership with the peasant families For Rapunzel, it is crucial to have reliable and long-term business relations with the Turkish farmers. Comprehensive advice for farmers, fair prices and the additional organic bo- nus are important elements for this. With the farmers we plan the purchase quantities early in the season and we stick to agreed purchase amounts – this is not very common in the food industry. If needed, the far- mers may receive prepayments from Rapunzel. The farmers in the project appreciate this cooperation, also because Ra- punzel tries to pay as quickly as possible after the harvest. Rapunzel transfers the payment directly to the farmers ac- counts – another fact that is not very common. 2017 we cooperated with nearly 500 farmers who produced hazelnuts, pine nuts, pistachios, apricots, sultanas, raisins, ﬁ gs, tomatoes, peppers, hot peppers and olives for Rapunzel on a total acreage of approximately 3,500 hectares. 32 The Turkish employees manually control the harvest quality. In Legau in the Allgäu, we process the Turkish raw materials. The hazelnuts, for example, are used for making our classic Samba chocolate nut spread. Seven Turkish agricultural engineers are employed by Ra- punzel in order to support the farmers throughout the year. They help in case of problems that may be encountered with organic farming or they teach and train the farmers in new methods. In addition, they inspect the ﬁ elds making sure that all standards are complied with by the farmers. Advice is given to all members of the farming family: about the basic ideas of organic farming, about biological pest control, fertilization and composting, about pruning techniques for fruit trees or about biodiversity.
Weltweites Engagement Rapunzel also supports local activities in the villages, for example: for every container or truck that is delivered from Rapunzel Turkey, we plant a tree for a reforestation project in Tekeliog˘lu. Fair and social working conditions in Turkey › The work quality has a signiﬁ cant inﬂ uence on the pro- duct quality. Our employees in the Turkish subsidiary shall be comfortable and shall have perfect working conditions. This includes social spaces, production areas with sufﬁ ci- ent natural light, good light quality and fresh air. › It is important for us to have happy employees (social quality). This implies paying social security contributions for all industrial and commercial employees (pension insu- rance and health insurance). › All social spaces (toilets, changing rooms and washrooms, dining room and prayer room) were renovated. › Rapunzel provides a warm, free lunch to all employees in Turkey as well as free tea breaks. Social certiﬁ cation In 2017, Rapunzel had the company in Ören and several important subcontract manufacturers certiﬁ ed for the ﬁ rst time in accordance with the Sedex SMETA requi- rements: what has always been self-evident for Rapun- zel, also for the Turkish subsidiary, was now conﬁ rmed by a neutral authority. The certiﬁ cation assessed wor- king conditions, health provision, occupational safety and fair salaries, environmental aspects and corporate ethics. The certiﬁ cation results show that Rapunzel Turkey is a model company with respect to the wor- king conditions, the fair treatment and payment of the employees and the occupational safety that is very im- portant. In the cafeteria, the Turkish colleagues get a warm lunch a day for free. Good cooperation with the parent company Experts from the German parent company periodically visit the Turkish colleagues as part of the cooperation with the Turkish subsidiary. A highly qualiﬁ ed team of agricultural engineers and food technologists ensures the product quality from the ﬁ eld to the export. As the only large 100 % organic company in Turkey, we are pleased to contribute to the development of organic far- ming in Turkey. Every year we celebrate the start of the harvest season with a harvest festival – when the ﬁ rst trucks are loaded with ﬁ gs and are made rea- dy for export into the Allgäu – at this festival all employees dance as is the tradition in Turkey (see pic- ture on the right). 33
Fair & Social Around the World Organic pioneer work in Turkey: sustainable and socially responsible For all products from the Turkey project Rapunzel guarantees: r F a z e l . t 1 976 ming-Pro j e c rga n i c O . F air. Rapu n Turkey 100 % certiﬁ ed and controlled organic quality from the ﬁ elds of Rapunzel project farmers, to the storage in our own warehouses, the processing in our own processing plant in Ören, all the way to transparent trade processes Continuous support for the farmers by salaried agricultural engineers: sound advice, organic training and on-site inspections Strict veriﬁ cation of the harvest quantities in relation to the cultivated acreage Direct purchase of fruits from the farmers – without any intermediate traders (best possible value for the farmers, no mixing of goods through intermediate suppliers, quality control) Fair partnership and fair prices for the farmers with up to 15 % organic bonus. Partial prepayment and purchase of agreed harvest quantities Closely monitored quality control with our own quality assurance in Turkey, in Germany and through renowned, external laboratories Swiss organic certiﬁ cation standard for organic cultivation and processing (bio.inspecta) System of seamless traceability – from the sales counter to the farmer – using “farmer codes” All ingredients for the processing of dried fruit such as rice ﬂ our and sunﬂ ower oil as well as rice, spices and herbs for other processed products come exclusively from organic cultivation Unusual high social standard for Turkey with health insurance, pension insurance and free of charge warm lunch for all employees in Ören Bright and environmentally-friendly, air-conditioned workplaces and sanitary and social spaces that comply with German workplace regulations No child labor or home-based work, but guaranteed social insurance and guaranteed hygiene and quality standards Independent control of social and ethical aspects pursuant to the Sedex SMETA certiﬁ cation Energy-efﬁ cient manufacturing processes with high ecological standard 34
Fair palm oil – respect for people, animals and nature Knowing where it comes from palm cultivation. Important goals for these suppliers are the nurture and the protection of natural ecosystems for plants and animals. At the same time, fair working conditions and the support of joint projects in the region are integral parts for fair cooperation. ployees get sick leave and maternity leave as well as Easter and Christmas bonuses. The palm oil issue is an emotionally charged subject. Often this is reasonable because of the global exploitation of hu- mans, animals and nature through industrial, conventional palm oil production. Is it at all possible to grow oil palms in a truly sustainable way and to manufacture palm oil fairly? Yes, with our HAND IN HAND partners in Ghana and Ecu- ador, we realize just this – 100 % organic, fairly traded, socially and environmentally responsible. No rainforest is cleared, people are not exploited and animal habitats are not destroyed. Rapunzel customers can enjoy Samba, Tiger cream and other nut spreads without regret although these products are reﬁ ned with palm oil. Rapunzel products are made exclusively with fair-trade palm oil from two show- case projects for sustainable palm cultivation. Organic palm oil for 25 years Rapunzel recognized the necessity for sustainable oil palm cultivation early on and initiated the ﬁ rst organic palm oil cultivation some 25 years ago. Through the direct supplier contact, Rapunzel has been ensuring strict, transparent so- cial accountability and environmental standards. Personal visits from Rapunzel agricultural engineers intensify the co- operation on many levels. The two palm oil suppliers – Serendipalm in Ghana and Na- tural Habitats in Ecuador – show real alternatives for oil At Serendipalm in Ghana the fair-trade project provides secure jobs for women – and therefore educational prospects for their children. At Serendipalm in Ghana for example, the female workers who pick the palm fruits by hand, are payed every day. Their wages surmount by far the statutory minimum wage in this African country. The social services that the workers receive also exceed the usual standard. All workers and salaried em- Moreover, the employees get a free meal a day that is freshly prepared by the kitchen team. Most of the time, the received meal portions are so ample that the female workers can take some food home with them. 35
Fair & Social Around the World Important and sustainable source of income Oil palms grow in countries along the tropical belt. Espe- cially in these structurally weak regions, genuine ecological sustainability can only be achieved when the locals have sustainable income sources with social protection. If such income sources are not available, the result is nearly almost overexploitation of natural resources. Thus, the two model HAND IN HAND projects provide much more than supplying sought after raw materials in good and fair quality: they provide safe jobs, develop local structures and open real per- spectives for local people. Natural Habitats Location Esmeraldas, Ecuador Basic Information 100 % organic cultivation with raw palm oil processing Specialties › cooperation with more than 100 self-employed palm tree farmers › modern processing plant for organic raw palm oil › training for organic farming and composting provided by salaried agricultural engineers › training and health programs › HAND IN HAND and fair-for-life certiﬁ ed 36 Serendipalm Location Asuom, southeast Ghana Basic Informatio 100 % organic cultivation with raw palm oil processing Specialties › small-scale cultivation with approx. 600 peasants › oil mill located in the village for raw palm oil processing › high degree of manual labor that provides jobs especially for women › comprehensive training program for organic peasants, fertilization with compost › numerous social projects implemented with HIH fair-trade bonus › HAND IN HAND and fair-for-life certiﬁ ed Direct contact: Barbara Altmann (picture above), head of the strategic raw material procurement at Rapunzel and Joseph Wilhelm (picture below) observing an audit in Ecuador. Oil palm grove of organic farmer Kwadwo Nkrumah in Ghana: the fruit fascicles are harvested with a machete.
Weltweites Engagement Rapunzel criteria for fair and ecological palm cultivation Protecting primary and secondary forests Protecting social jobs in structurally and no clearing of forests Protecting the habitats of endangered animals and plants Supporting biodiversity Assuring 100 % organic cultivation Ensuring transparency from the farmer to the store counter Ensuring fair-trade in accordance with recognized, international standards weak regions Respecting indigenous people and their land rights Personal advise to local farmers and processing agents Cooperating over the long-term for real sustainability Palm oil and health Is palm oil unhealthy? Not at all as long as it is not hardened or chemically altered. Because natural palm oil contains up to 50 % monounsaturated and polyunsaturated fatty acids and thus contains signiﬁ cantly more unsaturated fatty acids than cocoa butter or coconut fat. The careful harvest and the gentle processing of the Rapunzel palm oil from Ghana and Ecuador guarantee an especially high-quality oil. It belongs to Rapunzel’s principles to process food products as little as possible. Not least because of this, the palm oil used for Samba and other Rapunzel nut spreads is not hardened and contains no harmful trans-fatty acids. Compared to other plant or animal fats, palm oil also has a high concentration of vitamin E (between 60 to 100 mg per 100 g). Permanent analyses and our own strict limit values ensure the perfect quality of the palm oil used by Rapunzel. What is most important for me? Thanks to the fair wages and the social security, I am safe and protected today and later in life. Female worker at Serendipalm 37
Fair & Social in the Allgäu for a social and healthy atmosphere at company headquarters in Germany 38
Working at Rapunzel The idea of a healthy, organic lifestyle and the vision of a fair world – these notions connect the employees of Rapunzel Naturkost with each other. Employees who decide to undergo a vocational advanced training, e.g. a study program or a specialist training, ob- tain ﬁ nancial support. Motivated staff Since motivated employees are the basis for suc- cess, Rapunzel disburses every year a proﬁ t bo- nus that equals 7.8 % of the company result to its employees. In addition, managers receive a monthly productivity share. Rapunzel supports the employees’ pension schemes through a monthly subsidy to their company pension. In doing so, Rapunzel makes sure that the pension money is invested in sustainable, ecological and socially acceptable funds. For Rapunzel, it is very important that the em- ployees have enough freedom for personal de- velopment and can work independently within their areas of responsibility. The idea is also embedded in our company philosophy. Fin- ding suitable employees for our company is an important prerequisite for implementing our values in daily actions. A thought that connects us Supporting and encouraging the staff is extremely important for Rapunzel. Therefore, we put special emphasis on commu- nication, training opportunities and annual and structured performance reviews. The reviews include an exchange of information about factu- al data and personal information, about employee satisfac- tion, suggestions for improvement, reciprocal feedback, mu- tually agreed goals, a differentiated performance assessment as well as about individual development options. If needed, an employee can ask for several reviews. Periodic seminars and product trainings are offered to every employee. The joint interest in organic cultivation and sustainable ma- nagement is a major reason for the pleasant work atmosphe- re that expresses itself in a strong Rapunzel identity. Also, managers and staff receive regular trainings in commu- nication, conﬂ ict management, self-management, personal development and time management, team building, emplo- yee management and motivation. Exciting, diverse and interesting – the apprenticeship at Rapunzel was a lot of fun. apprenticeship at Rapunzel was a lot of fun. It’s worth it to commit yourself! Excellent girl power: Marina Würtenberger, Petra Blinstrub and Alexandra Grömminger (from left) received the Bavarian State Award for ﬁ nishing their apprenticeship at Rapunzel successfully. 39
Fair & Social in the Allgäu In this way, every employee has the opportunity to make an active contribution to his or her work environment. Newly hired staff is familiarized to his or her task by the previous job holder and a quick know-how transfer is ac- complished with a thorough company tour. Family-friendly work conditions Rapunzel offers its employees family-friendly work condi- tions such as ﬂ exible work time regulations and work time models that allow a better balance between family and work. In addition, all employees have work time accounts giving both the company and the employee a certain leeway to balance ﬂ uctuations in work time. This individual and ﬂ exible work time organization was also one of the reasons for obtaining the Best-Practice-Company Award on occasion of the Bavarian Advancement of Women Prize in 2009. We also welcome the re-entry into work life after parental leave and facilitate a re-entry through the availability of part-time work. We are pleased when parenting partners use their right for parental leave. 40 Our contribution to youth development To train junior staff ourselves is a very important part of our personnel work. After ﬁ nishing an apprenticeship, Rapunzel offers interesting and developable work positions to every former apprentice. During the last three years, for example, we offered permanent employment to twelve apprentices. It is our goal to offer apprentices a perspective in our com- pany at the end of their apprenticeship. Depending on our requirements, Rapunzel trains apprenti- ces in ten different careers, especially in commercial and in technical areas. Thus, we offer apprenticeships in areas such as food technology, warehouse logistics, wholesale and export merchant and industrial clerk. Through the training at Rapunzel, our apprentices gain a comprehensive overview of the organic industry and all re- levant processes in our company. 3 % 2 % 20 % 20 % 55 % Administration Production Logistics Store Cafeteria Period of employment 45,2 % 40 % 30 % 20 % 10 % 24,7 % 17 % 9,5 % 2,7 % 0,9 % up to 5 6–11 12-17 18-23 24–29 30+
Enjoying healthy and organic foods Rapunzel encourages its staff to continue living the healthy lifestyle at home. For that reason, all employees can buy food in our organic store at highly reduced prices. Rapunzel trains apprentices in up to 10 different professions. The Rapunzel cafeteria prepares every day tasty meals with high-quality, organic ingredients. The employees get break- fast and a lunch menu with salad bar at reduced costs. The cafeteria is also open to the public as an organic res- taurant. Many visitors enjoy organic meals in our cafeteria. The menu shows employees and guests alike how diverse a vegetarian diet can be. To underline this fact, meat or ﬁ sh are offered only once a week. For the health of our employees As an organic food manufacturer, the health of our emplo- yees is very important for us. In addition to the wholesome diet in our cafeteria we also offer special activities that pro- mote physical and spiritual wellbeing. Next to an extensive lunch break we also encourage the staff to take a breakfast break and tea or coffee breaks. Spending the breaks together strengthens the sense of belonging, the exchange between the employees and the regeneration. Moreover, drinking water stations with vitalized water are located in different spots around the company. After work, activity programs such as yoga, antara, dancing or Zumba are offered in the Rapunzel casino on a daily ba- sis. Ergonomic work places with height-adjustable desks are standard equipment for newly renovated work places and especially for employees who suffer from back problems. Yoga, dancing and other activities help the Rapunzel staff to stay ﬂ exible – both physically and spiritually. 41
Fair & Social in the Allgäu Employees female 53.6 % Middle and top managment female 49 % 42 male 46.4 % male 51 % Key ﬁ gures Rapunzel staff (as of 12/31/2016) 2012 2016 Number of employees (heads) Number of part-time jobs Percentage of women in part-time jobs Percentage of part-time working women in the staff Percentage of temporary employees Number of apprentices / trainees Percentage of apprentices/trainees per employee Fluctuation rate/ engagement and dismissal over a 3-year period Number of severely disabled 287 18.1 % 90.4 % 29.0 % 19.5 % 11 3.8 % 3.9 % 7 338 21.8 % 90.5 % 37.6 % 11.2 % 17 4.7 % 4.04 % 10 Average leave due to illness in days (without long-term sick) 10 (8.5) 10.2 (7.6) Percentage of employees without sick leave 30.0 % 24.1 % Number of possible work time models Mothers on parental leave Average period of employment (years) 46 14 8.4 Age average all employees 39.9 100 14 8.8 40.4
Children holiday program Since 2015, Rapunzel has been offering a holiday program for children of employees. With this program we want to support the parents who work for us. In the ﬁ rst two years 2015 and 2016, a diversiﬁ ed program was organized for the children. Next to an entertaining qua- lity, the program also included educational activities such as: School holidays are often challenging times for parents, be- cause the average vacation time of an employee cannot not cover all the school holidays. The Rapunzel holiday program cares for the children during one week near the parent’s work place: the program takes place at company premises in Legau and in Bad Grönenbach. The children eat lunch in the Rapun- zel cafeteria. The life of bees (with beekeeper Marcus Haseitl) A look behind the scenes at Rapunzel; including prepa- ring your own muesli and a visit at the logistics center in Bad Grönenbach Experiments with air, water and energy (with the edu- cational institution “Science-Lab” from Munich) Most of the costs are covered by Rapunzel as a special service to the parents; the families have to pay only a manageable amount for the program. 43
Fair & Social in the Allgäu Bees bring people together Enthusiasm for endangered pollinators It is humming and buzzing on the Rapunzel premises. Five bee hives have found their home there since 2013. About one dozen staff from different departments look after the diligent workers in their leisure time – the beekeeping is done in an extensive manner. “Extensive” in this context means that the focus is on natural beekeeping rather than on maximum honey output. Perfect example for sustainable behavior The endangered pollinators have become symbolic ﬁ gures for our ONE WORLD. They demonstrate that there are no closed systems that exist next to each other: regardless if from genetically modiﬁ ed plants or from pesticide conta- minated ﬁ elds or gardens, bees carry the pollen also onto the organic ﬁ eld next door or into their beehive. What happens in the world affects everybody. Their perfor- mance as crop pollinators means that bees are the third most proﬁ table (!) working animals after pigs and cattle – amazing if you think of their size. Bees are very worth protecting and fascinating insects with a message! Bees are a perfect example for sustainable behavior. For their ﬂ ights to collect the pollen they invest only some honey as “fuel” and return the ten- to twenty-fold amount of energy to their beehive in the form of nectar. They harm no other li- ving creature but provide pollination to the plants. Pure sustainability. The Rapunzel bee team combines the fascination for bees with team work, social encounters with colleagues and the commitment for the bees’ living space. Thus, the Rapunzel beekeepers also organize planting campaigns or they set up ﬂ ower strips that provide nectar for the bees. Because: no- body should go hungry at Rapunzel. Pictures (from left to right): The wooden beehive representing the Rapunzel character from the fairytale stands in front of the Rapunzel store. The Rapunzel beekeepers take care of the beehives and put on theater acts, e.g. at the Rapunzel Christmas celebration. 44
The activities of the Rapunzel beekeepers include dealing with bee swarms, treating the beehives against the varroa mite, the feeding of the bees or the honey harvest. Marcus Haseitl, a very experienced apiarist, is the mentor of the Rapunzel beekeepers and he always underlines the parallels between the organization of a beehive and a com- pany. “We all want that our company has a strong corporate identity. The bees who are guarding the hive’s entrance hole give a lot of input to this end.” Thus, the observation and the work with the bees also affects the Rapunzel core busi- ness, because employees who drink their coffee in front of a beehive’s entrance will also reach faster agreements in meetings. Visitors, especially kids, also like to watch the activities of the diligent pollinators. Bees are also a topic in the Rapunzel event program, either at the sold-out presentation of the documentary ﬁ lm “More than honey” in the Rapunzel cine- ma or at the lectures of bee specialists such as Martin Ott or Professor Dr. Jürgen Tautz. 45
Organic Agriculture & Seeds for more organic agriculture for future generations 46
Organic agriculture Gentle with nature, animals and people Rapunzel uses 100 % raw materials that are produced in an organic and sustainable way – because in the long run only organic products sufﬁ ce the closed loop principle. Organic farming needs fewer natural resources and has a greater energy efﬁ ciency than conventional agriculture; it avoids the spreading of toxic substances and protects nature and the climate. Organic agriculture has a totally different attitude towards nature than conventional practices: organic farmers work with nature and natural cycles and promote plant and ani- mal diversity. Organic farmers focus on the ﬁ ne balance between production and nature rather than on production output only. Healthy work environment, healthy food Organic farmers work proactively over sever- al years. In order to preserve the soil fertility, sensible crop rotation is needed – the or- ganic farmer is used to think in systematic ways. The soil rather than the crops is fer- tilized, of course without chemical or syn- thetic pesticides or fertilizers. In this way, the organic farmers maintain a healthy work environment and the consumers of organic food products obtain healthy foods. Small peasant structures with intense manual input everywhere in the world demonstrate that organic farming me- thods also result in additional yields. Picture on the left: organic farmer Michael Lechner cultivates soy crops in Bavaria for Rapunzel’s European legume project. Picture on the right: organic farmers in Kenia explain to Joseph Wilhelm the Push-and-Pull-Method that is successfully used for the repulsion of pests. This method received the One World Award 2010 (Biovision foundation for ecological development). 47
Organic Agriculture & Seeds 48 Continuous development at the base Organic farmers try to use mainly in-house resources, e.g. their own fertilizer. Additives from outside the farm system should be introduced as little as possible. This also minimizes costs and helps organic farmers to maintain ﬁ nancial independence. However, organic agriculture also has many challenges. Therefore, Rapunzel takes efforts to continuously develop the base – both regionally in Germany and Europe and globally. Controlled organic cultivation stands for: Maintaining and enhancing the soil fertility Acting proactively in order to prevent diseases or excessive pests Using closed natural nutrient cycles Species-appropriate husbandry and feeding of animals Protecting the natural life basis: soil, water and air Active environmental protection, nature protection and biodiversity conservation Preserving biodiversity Renouncing biotechnology and genetically modiﬁ ed organisms Protecting energy and raw material reserves Securing agricultural jobs The Turkish farmer Ramazan Bilgin (right) converted to organic farming in 2015. Rapunzel has been supporting him during the three-years conversion period – e.g. with consulting advice from the agricultural engineer Süleyman S¸ ahin I· nce.
Organic seeds: Crop diversity for the future Organic agriculture has met numerous challenges in the past decades. Support networks have been established and the market has developed in a satisfactory way. In brief: or- ganic farming has been established. Despite all the positive developments, one of the most essential aspects at the be- ginning of the chain is often neglected: the seeds. With respect to cereal and potatoes, organic seeds have pre- vailed in Central Europe in the meantime. In the vegetable sector, however, most of the farmers are still working with conventional seeds. The challenge in this area is bigger be- cause there are many more crops and speciﬁ c varieties. Supporting organic seed growers Pursuant to the EU organic regulation, farmers should use organic seeds or at least organically propagated seeds for the cultivation of organic vegetables. However, there are still a lot of exemptions because the market cannot yet pro- vide sufﬁ cient amounts of organic seeds. The organic industry will only be able to advance when food manufacturers and the food traders support organic seed producers. This will enable the seed producers to work on suitable organic seed varieties. Rapunzel therefore supports this important work: › Financial support: classic, GMO-free seed multiplication is difﬁ cult, takes several years and requires a lot of know-how and experience. It also requires appropriate ﬁ nancial means that most organic seed multipliers have to do without. › Concrete joint projects: practical relevance is needed for sensible research and seed multiplication. This means for example that Rapunzel organizes the cultivation of test plots with organic tomato farmers and that the tomato farmers organize a separate registration, processing and packaging. In turn, the farmers obtain direct and concrete feedback from Rapunzel tasting panels about which vari- eties should be further promoted For a GMO-free world In the long run, we will be able to counter genetically mo- diﬁ ed plants and organisms only if we manage to establish proprietary, extensively used organic varieties (so-called low input varieties) for organic agriculture. To this end, Rapun- zel has been cooperating with the Swiss organic seed com- pany Sativa. Sativa Rheinau reproduces for us the seeds that Rapunzel farmers use. In this manner, we established the linseed variety “Blaues Wunder” [Blue Wonder] or the toma- to variety “Mauro Rosso” that has been ofﬁ cially included in the German Federal Variety List in 2014. Rapunzel also informs the public about the risks of GMO and the beneﬁ ts of genetically non-modiﬁ ed seeds – for example during the ”SeedFestival” that takes place once a year in Legau (see also p. 76) or through the initiative “FOODprint” (see p. 86). With the seed company Sativa Rapunzel has developed organic seeds for the tomato variety “Mauro Rosso ”. 49
Organic Agriculture & Seeds 50 Regionality: promoting cultivation in Europe For more diversity and a functioning ecosystem Good things can happen nearby. That’s why Rapunzel has been supporting the food produc- tion in the region. Very special for us is our legu- me initiative – with crops produced by European farmers. With this initiative we support small re- gional farmers and at the same time we protect domestic ecosystems. For a long time, Rapunzel was considered to be a company with international products only. That is not surprising, because our ﬁ rst organic dried fruit came from Turkey, the ﬁ rst organic choco- late that Rapunzel marketed was made with raw materials from Latin America and Rapunzel was the ﬁ rst to offer organically certiﬁ ed coconuts. On the other hand, we have always used or- ganic cereal ﬂ akes from Germany for our mueslis and porridges. Organically grown cereals belong to the core competencies of German organic farming. At the moment, the production of le- gumes becomes increasingly impor- tant for European organic farmers as well as for Rapunzel. In recent years, many farms that converted to organic agriculture have been stockless farms, meaning that these farms produce no animal manure that can be used as fertilizer. These organic farms need legumes in their crop rotation as nitrogen collectors. Therefore, now is the right time to promote domestic legumes. Higher prices for beans, lentils & co. from the region Organic legumes such as lentils and beans have been sourced for many years from Canada and China. The climatic conditions in these countries are well-suited for legume cultivation and there are many organic farmers in these regions who are specialized in legume production. The idea to source organic legumes from Europe and especially from Germany has been on our mind for many years. For a long time, the price has been problematic: the price to produce legu- mes organically in Europe is about twice to three times as high as the price for organic legumes from Canada or China. Picture left: Anton Scheidel is one of the German farmers from whom Rapunzel purchases organic legumes. He grows the green lentil variety ”Du Puy” on 50 hectares in the Hohenlohe region.
Cultivation projects with committed farmers Vegetarian and vegan diets are becoming more and more mainstream in our society. With this development, consumers also acknowledge that vegetable protein deserves its price. For Rapunzel, this development presents the breakthrough that we have been waiting for a long time. Especially with Southern German organic marketing companies we are currently establishing projects for the cultivation of len- tils and beans. At the same time, we are coope- rating with highly committed suppliers for be- ans, peas and lentils in Italy, Spain and Greece. Organic farmer Carlos Huelano Valero grows troy lentils in Spain. Raw materials from Europe › Apples dried (Austria, Italy) › Amaranth (Austria) › Peas dried (Austria) › Beans (Italy, Greece) › Bulgur (France) › Couscous (France) › Peas, yellow and green (Italy) › Hemp seeds (Austria) › Hazelnuts (Italy) › Millet (Hungary) › Carob ﬂ our (Italy) › Chickpeas (Italy) › Currants dried (Greece) › Pumpkin seeds (Austria, Hungary) › Linseed (Italy, Hungary) › Lentils red, yellow, green, Pardina and Troy lentils (Italy, Spain) › Corn (seminola and ﬂ our: Austria; popcorn: Hungary; sweet corn: Italy) › Almonds (Spain, Italy) › Poppy seeds (Czechia) › Olive oil (Spain, Italy) › Plums dried (France) › Rice (France, Italy) › Sunﬂ ower seeds (Slovakia, Romania) › Sunﬂ ower oil HO (France) › Soy products (France) › Tomatoes dried (Italy) › Walnuts (Moldavia) Picture above: Family Boutlas produces white giant beans in Greece. Picture right: In Italy Corrado Bernardi and his son grow different organic bean varieties for Rapunzel: Borlotti beans, Cannellini beans and kidney beans. Raw materials from Germany › Buckwheat › Cornﬂ akes › Spelt ﬂ akes › Rye ﬂ akes › Oats › Yeast › Herbal salt › Lentils green and black › Gold of pleasure › Milk powder › Canola oil › Soy beans › Sunﬂ ower oil › Sweet lupines › Wheat ﬂ akes 51
Food Quality for safe organic food products from the ﬁ eld to the plate 52
Top quality from organic cultivation Rapunzel has its own HACCP system and QA program that is regularly inspected by external inspection agencies. The company is certiﬁ ed pursuant to the EU organic regulation No. 834/2007 and has an IFS certiﬁ cation that ensures food safety and the quality of processes and products. Every single step along the supply chain is documented. Product quality stands for Rapunzel in the ﬁ rst place. Quali- ty assurance therefore takes a key position in the company. Our experienced quality assurance team includes food che- mists and technologists, ecotrophologists, food technology specialists, life science engineers and technical agricultural assistants who are also trained at Rapunzel. The quality as- surance team runs thorough controls on the different food products. The products are additionally examined by reco- gnized outside laboratories and external experts perform different inspections. Exceeding the organic food regulation Complete traceability and transparency are indispensable for Rapunzel. Every step along the supply chain is docu- mented and evaluated for risks in close exchange with the purchasing department, the raw material procurement, the production department, sales, quality assurance and the top management. Based on the results from the risk assessment our specia- lists perform on-site audits and the respective incoming goods analyses are determined. It is our claim to cooperate with the best laboratories in Germany that undergo regular cross-examinations by Rapunzel. Picture left: Rapunzel quality assurance examines the incoming raw materials in Legau – for example hazelnuts that are cross-sectioned in this picture. Rapunzel quality assurance releases only high- quality, flawless organic food products - for a healthy diet without pesticides, without GMOs nor additives. Dr. Genovefa Albrecht, Director Rapunzel quality assurance department 53
Food Quality Development of a product The complete process chain using Samba as example 1. Sourcing of raw materials 4. Production planning Hazelnuts from Turkey, Rapadura whole cane sugar from Brazil, Cristallino sugar from Paraguay, palm fat from Ghana. Cocoa from Bolivia and the Dominican Republic, milk powder from the Allgäu, vanilla from the Comoros. Scheduling of a certain product for a speciﬁ c plant in an appropriate order Availability check of all raw materials and packaging material Packaging materials: glass jars, lids, labels, cardboard boxes. Allocation of production staff 2. Raw material processing The raw materials are processed to semi-ﬁ nished products: Hazelnuts are cracked in our organic cracking plant in Turkey and separated accor- ding to size (important for uniform quality and taste during the roasting process) Cocoa beans are processed to cocoa powder and cocoa butter The palm fat is deodorized The vanilla beans are ground to vanilla powder 5. Production Roasting of hazelnuts in Rapunzel roasting plant Mixing of ingredients Grinding of ingredients Packaging, capping and labelling 3. Raw material inspection Incoming goods inspection for physical parameters (water content, purity, other cha- racteristics, e.g. sugar grain size, taste of all different products) Analyses for chemical residues and heavy metals, microbiological analyses Packaging material stability test 6. Warehousing and sale Packaging in cardboard boxes Palettizing and storage Transport to customers when order was placed 54
Quality control The most important elements of Rapunzel quality: 1. Close contact to suppliers 3. Sampling and analyses Cooperative partnership and advice through Rapunzel agricultural engineers Improvement of farming conditions and production processes Identiﬁ cation of possible contaminant sources Regular supplier audits (personal inspection by Rapunzel staff in the country of origin) 2. Thorough control of incoming goods Evaluation of delivered cargo (truck or container) Inspection of packaging and labelling Sampling Consistent transparency from the ﬁ eld to the table Coordination of best possible sampling Performance of analyses (quick tests) in our own lab by Rapunzel staff Additional quality controls by independent, exter- nal experts Extensive analyses by external laboratories Inspection of organoleptic and visual criteria Inspection of organoleptic and visual criteria by trained, in-house sensory panels 4. Improvement and monitoring of manufacturing processes Usage of top-quality organic raw materials Careful conservation of valuable active ingredients, such as vitamins and minerals 5. Professional networking and association work Goal: developing organic quality and expanding quality leadership For the development of new products, we combine natural raw materials to an extraordinary taste sensation - without additives or enhancers - and with a high nutritional value. A perfect example is our porridge for active people. Stephen-Sven Hubbes, Director of Rapunzel product development 55
Ecology & Energy for a respectful and sustainable interaction with nature and resources 56
Energy management The manufacturing and processing of foods from controlled organic cultivation includes for Rapunzel the protection of natural resources and the careful handling of energy. Environmental protection is therefore an integral part of our daily routines. Energy consumption from primary energy in kWh 2012° 2014 2015 2016 Changes compared to 2012 Power consumption from purchased renewables (hydropower) Power consumption from domestic PV* production headquarters Power consumption from domestic production CHP** headquarters Thermal heat generation from wood-chip heating plant Thermal heat losses from wood-chip heating plant Thermal energy production from CHP headquarters Thermal energy losses from CHP headquarters Thermal heat generation from condensing boiler Bad Grönenbach 2,184.055 1,112,872 0 1,622,700 405,675 0 0 0 Propane for roasting plant 334,221 Emission-neutral gas for roasting plant Diesel for company cars Consumption of liquid CO2 (only delivery) 0 494,326 176,225 1,977,752 1.822,142 47,576 1.807,600 451,900 97,356 33,929 35,017 365,643 0 478,184 137,456 1,444,545 1,887,241 474,901 1,369,700 342,425 809,199 47,380 112,636 296,679 76,399 485,173 155,078 1,031,857 1,807,821 961,734 574,777 143,694 1,596,081 68,135 11,.487 0 367,020 491,486 169,176 Total energy consumption in kWh 5,924,400 7,254,555 7,501,355 7,325,269 -52.8 % 62.4 % -64.6 % -64.6 % -100.0 % -0.6 % -4.0 % 23.6 % Overview: Energy consumption for the years 2014 to 2016 at headquarters. This includes the energy consumption for the locations Legau and Bad Grönenbach °Reference year *Photovoltaic plant **Thermal power station ”Environmental awareness cannot be prescribed, that would result in half-heartedness and negligence with valuable resources. We found out that it takes the daily effort of all em- ployees to embed the ecological goals”, says Joseph Wilhelm about Rapunzel‘s ecological management. Rapunzel built up an environmental management system already in 1996. This system do- cuments the Rapunzel commitment for a healthy environment also with respect to manu- facturing and sales. The cultivation and the processing of organic products has been closely linked with envi- ronmental protection from the beginning. The energy sector plays an important role in this respect. 57
Ecology & Energy Growth and new technologies need an active energy management Through the expansion of the production with new machines, a better utilization of the ma- nufacturing plants and the roasting plant, the total energy consumption has continuously grown in the last years. Also for that reason, Rapunzel has expanded the domestic produc- tion of renewable heat and power. 100 % independent from fossil fuel Biomass heating plant 100 % renewable sources& power from A biomass heating power plant with an output of 2 x 550 kW supplies the entire company with energy since 2008 and provides the basic heat for the roasting plant. This wood chip heating plant that is ﬁ red with waste wood has been making Rapunzel totally independent from fossil fuel since 2012. In this way, we can save 165,000 Liter heating oil per year which corresponds to approximately 500 tons of CO2 emissions. The waste wood for the wood chip heating plant is generated through forest thinning mea- sures and landscape conservation measures in the region. Combined heat and power plant Legau Since July 2015, a combined heat and power plant (CHP) supplies the headquarters in Legau with power and hot water. The water is used only for room heating and for heat treatment in the production plant. Until 2015, the hot water was produced by the wood chip heating systems. The CHP, however, has a better energy efﬁ ciency ratio and the composition of the exhaust gas air is less harmful to the environment. Therefore, we use the CHP plant as the major energy production system now. The wood chip heating systems are only patched in, if the hot water production from the CHP is insufﬁ cient. The CHP in Legau is a gas engine plant with: a generator for electrical power generation with 140 kW nominal output an exhaust heat exchanger for 200 kW thermal energy The entire plant has an efﬁ ciency of approximately 98 %. With our heat-controlled CHP we provide the entire thermal demand in the summer. During the colder months, both of the wood chip heating plants are patched in. In addition to covering most of our thermal demand we also generated a third of our electrical power demand with the CHP in 2016. The gas engine is powered with climate-neutral eco natural gas where emissions are balanced through an international compensation system. Speciﬁ cally, emissions are balanced through forest conser- vation projects and the establishment of a wind farm that is used to produce green electricity. The new CHP produces about 900,000 kWh electrical power every year that we consume at the location in Legau and that corresponds to the average power consumption of more than 200 single-family houses. Simultaneously, the CHP produces roughly 1.4 million kWh thermal energy per year. 2012° 2014 2015 2016 Changes com- pared to 2012 Combined heat and power plant in Legau in kWh 2012° 2014 2015 2016 Quantity of emission-neutral natural gas for CHP 0 0 1,005,530 2,316,153 Change to previous year in % Production heat energy Production electrical power Total energy production Degree of plant efﬁ ciency 0 0 130.3 % 611.930 1,405,070 377.608 869,976 989.538 2,275,046 98.4 % 98.2 % Wood chip heating plant in kWh Heat production from wood chip heating plant Change to previous year in % 1,622,700 1,807,600 1,369,700 574,777 -64.58 % 28.4 % 7.3 % -24.2 % -58.0 % In 2016 there was a reduction in thermal energy production. The reason for this is the combined heat and power plant (CHP) in Legau, that started operation in 2015. The CHP is run with emission-neutral natural gas and produces electrical power and heat. °reference year °reference year 58
Combined heat and power plant Bad Grönenbach At our logistics plant in Bad Grönenbach, we have been operating a combined heat and power plant that is run with eco natural gas and that has an efﬁ ciency rate of 90 %. The gas engine plant features: A generator to produce electrical power with a nominal output of up to 40 kW An exhaust heat exchanger for 20 kW thermal energy The thermal energy is used for the heating system and for hot water for sanitary purposes; Moreover, the plant also generates electrical power. The CHP in Bad Grönenbach is the control center. Gas condensing boilers are patched in when the CHP’s thermal output is insufﬁ cient. Combined heat and power plant Bad Grönenbach in kWh 2014 2015 2016 Quantity of emission-neutral natural gas for CHP 161,136 325,950 309,798 Change to previous year in % 102.3 % -5.0 % Production heat energy 97,356 197,269 191,011 Production electrical power 47,576 97,293 91,758 Total energy production 294,562 282,769 Degree of plant efﬁ ciency 90.4 % 91.3 % Gas condensing boilers in kWh 2014 2015 2016 Quantity of emission-neutral natural gas for gas condensing boilers 37,246 120,184 115,232 Change to previous year in % 222.7 % -4.1 % Production heat energy 35,017 11,636 113,487 Degree of plant efﬁ ciency 93.7 % 98.5 % *Both plants started operation in mid-2014. The high increase is due to the comparison of the half-year consumption in 2014 with the year-round consumption in 2015. This combined heat and power plant (CHP) in Legau produces electrical power and warm water for our heating system since summer 2015. This plant and the CHP in Bad Grönenbach was planned and built by our specialist for technical building equipment, Julius Gaiser GmbH & Co. KG from the city of Ulm. Gaiser is our partner for the implementation of sustainable energy concepts. Rapunzel has been successfully cooperating with Julius Gaiser GmbH & Co. KG for many years. 59
Ecology & Energy Using the power of the sun During the last few years, Rapunzel equipped the entire roof surface at headquarters in Legau and at the logistics center in Bad Grönenbach with solar panels. The total roof area amounts to 13,850 m2 which corresponds to an output of 1874 kWp. In a year, the solar panels produce approxi- mately 1,800,000 kWh electrical power. In 2012, part of the photovoltaic plant was shut down for six months when the parking garage was constructed and the logistics building remodeled. Due to additional construction, part of the pho- tovoltaic plant was also shut down in 2013. Domestic power generation 2012° 2014 2015 2016 Changes compared to 2012 Total electrical power consumption entire company Domestic electrical power generation through photovoltaic Domestic electrical power generation through CHP Total production of domestic electrical power in kWh Cover ratio domestic electrical power generation 3,296,927 3,847,470 3,806,687 3,801,412 1,112,872 1,822,142 1,887,241 1,807,821 15.3 % 62.4 % 0 47,576 474,901 961,734 1,112,872 1,869,718 2,362,142 2,769,555 148.9 % 33.8 % 48.6 % 62.1 % 72.9 % °reference year In 2016, due to CHP eco natural gas and solar energy, we were able to produce about 73 % of the needed electrical power through domestic generation. We are proud of the fact that we could increase the domestic generation of elec- trical power by nearly 150 % since 2012. External natural energy from hydropower We also live up to our claim for more sustainability with respect to energy from external sources. We have been using electrical power from renewable enery (EEG) already since 2008. 2014 we closed an electrical power supply contract with an energy provider that produces electrical power CO2 free exclusively from 100 % hydropower in Germany and in Austria. The company from the city of Düsseldorf is the ol- dest, inependent supplier of EEG power. Moreover, this ener- Purchased electricity in kWh 2012° 2014 2015 2016 Changes compared to 2012 Power consumption from purchased renewable production (hydropower) Changes to previous year in % 2,184.055 1,977,752 1,444,545 1,031.857 -52.75 % -8.6 % -27.0 % -28.6 % 60 °reference year
gy provider also promotes the construction of new EEG power producing plants. Its independence was a very important aspect for us: the TÜV certiﬁ cation body mo- nitors the produced electrical power. Since 1999, the energy provider has been receiving the ”Green Power Label e.V” as the only independent eco electrical power provider. With domestic power generation we cover up to 73 % of our electricity 100 % 90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 % 33.75 % 48.60 % 62.05 % 72.86 % 66.25 % 51.40 % 37.95 % 27.14 % 2012 2014 2015 2016 Consumption: purchased external electricity Consumption: feeding/coverage The remaining 27 % of e.g. our electrical power con- sumption in 2016 were covered with purchased electricity generated from hydropower. Since the domestic electricity production from PV and from the CHP increased signiﬁ cantly, we were able to reduce the purchased electricity by 53 % compared to the year 2012. We have already achieved a lot in order to protect the natural resources at our headquarters in the Allgäu. However, the work in the sustainability work group and for the EU eco-audit certification uncovers new adjusting srews that we can turn for an even more sustainable future. Alexander Karst, production manager, Thomas Groß, representative environmental management 61
Ecology & Energy 62 Analysis of power consumption Headquarters at Legau Logistics center Bad Grönenbach In the Rapunzel headquarters in Legau, most of the elec- tricity is needed for the production plants, for refrigeration and for room lighting. In the Rapunzel logistics center in Bad Grönenbach where the ﬁ nished products are handled, stored and shipped, the power consumption is mainly due to logistical processes. The increase in energy consumption from 2012 to 2016 that amounted to 30.4 % was due to new investments in the production area, such as the state-of-the-art choco- late nut spread plant with cooling tunnel, additional new machines for bulk material packaging and an additional drying plant that is used for the drying of nuts, legumes and seeds, as well as the expansion of the raw material warehouse with cold store and the expansion of the refri- geration and compressed air generation. Another reason for the increase in energy consumption is the fact that the sale of products that are produced In Legau has continuously risen. This resulted in prolonged machine run times and a greater consumption of elec- trical power. Not only in absolute numbers but also in consumption per ton of product. These processes include storing, outsourcing, in-company transports, order picking and packaging. The power con- sumption especially due to refrigerating also depends on the weather conditions. The waste heat from the cold pro- duction is used to heat the order picking area and ofﬁ ces. Additional heating energy is produced by the combined heat and power station. In 2014, the logistic center Bad Grönenbach was exanded for the third time; a new cold store with an area of appro- ximately 357 square meters was put into operation. The old heating system (with night storage heaters) was replaced. The new investment into a CHP was highly proﬁ table: com- pared to 2012, the absolute power consumption was redu- ced by 14 %; converted to tons of sold products the power consumption was reduced by 27 %. In the logistic center Bad Grönenbach, the power consumption was reduced by 14 % with the new CHP (from 2012 to 2014).
Power consumption 2012° 2014 2015 2016 Changes com- pared to 2012 Industrial trucks Power consumption Legau in kWh Changes to the previous year in % Power consumption Bad Grönenbach in kWh Changes to the previous year in % Total power con- sumption in kWh Changes to the previous year in % °reference year 2,181,180 2,851,374 2,902,420 2,843,564 30.37 % 3.6 % 13.9 % 1.8 % -2.0 % 1,115,747 996,097 904,267 95,.848 -14.15 % 8.9 % -15.8 % -9.2 % 5.9 % 3,296,927 3,847,470 3,806,687 3,801,412 15.30 % 5.3 % 4.4 % -1.1 % -0.1 % Forklift vehicles (forklifts, ﬂ oor conveyors etc.) are used for in-house transport, for or- der picking and the loading of products. All industrial trucks are operated exclusively with renewable electricity and are there- fore nearly emission-free. Increases In turnover mean more dri- ving hours. The power needed for the operation of the industrial trucks is not recorded separately but is part of the overall balance. Power consumption in kWh per ton (t) Power consumption Legau kWh/t production 2012° 2014 2015 2016 Changes com- pared to 2012 162.52 177.20 188.05 185.36 14.05 % Changes to previous year in % Power consumption Bad Grönenbach kWh/t production Changes to previous year in % °reference year -5.1 % 8.4 % 6.1 % -1.4 % 45.32 32.92 30.56 33.03 -27.10 % 4.9 % -22.2 % -7.2 % 8.1 % We want to optimize the speciﬁ c power consumption through continuous training of machine operating staff. Picture on the right: the forklift trucks in Legau and Bad Grönenbach are operated with renewable electricity, too. 63
Ecology & Energy Thanks to the new drying plant, we save transport routes and emissions. And we ensure perfect product quality. Jürgen Langstein, team manager production 64 Protecting the environment through investments in new technologies For Rapunzel it is important to integrate techological pro- gress in daily routines. Investments in innovtions and struc- tural measures are therefore always implemented with a focus on energy savings and CO2 reduction. The expansion of the roasting plant An important investment that resulted in the optimization of energy resources was the construction of our new roas- ting plant for nuts and seeds in 2010. With the wood chip heating plant and the installation of a new heat exchanger we were able to substantially reduce the use of fossil fuels. Since the fall 2015, the roasting plant is no longer supplied with propane but with natural gas like the combined heat and power unit. The roasting plant has a degree of efﬁ ciency of 80 %. In 2015, we expanded the roasting plant with a new drying plant that is used for on-site drying of almonds, other nut kernels, seeds and legumes prior to further processing - this also saves additional in-house transport routes. Second warehouse in Legau 2013 Rapunzel expanded the raw material warehouse in Legau with mobiile pallet racks. Spread over 6,500 square meters, we now have 9,230 pallet storage slots for the storage of raw materials from around the world. About 4,260 of these pallet slots are refrigerated to temperatures below 10 °; about 4,970 pallet slots are kept at ambient temperatures (15 to 20 °C). This resulted in roughly 70 % more pallet storage slots, a much-improved utilization of cooling power and signiﬁ cant energy savings. Energy-efﬁ cient lighting The production area that was modernized in 2014 was equipped with high-performance reﬂ ector lamps - a lighting solution with signiﬁ cant energy saving. The body material of the lamps is made from renewable materials that is re- cyclable or biodegradable. We are pleased to have found a CO2-neutral lighting solution. Emission-free pest control In the conventional food industry, the most common mea- sure for warehouse disinfestation is the use of insecticides or toxic gases such as methyl bromide, hydrogen phosphide or hydrocyanic acid. These compounds can be found as resi- dues in the food products and contaminate the soil and the environment. In organic food processing, these compounds are prohibited. Instead, Rapunzel controls pests with two carbon dioxide plants that kill pests in all developmental stages through oxygen deprivation, rapid pressure changes and high cabo- nic acid concentrations. The product quality is fully preser- ved - naturally without any residues.
Adjuvants for the production 2012° 2014 2015 2016 Liquid source carbonic acid (CO2) 803,689 551,967 621,520 591,853 Liquid source CO2 consumption (only delivered quantities) 17,500 13,650 15,400 16,800 Number of source carbonic acid (CO2) deliveries 50 39 44 48 Changes com- pared to 2012 -26.4 % -4.0 % -4.0 % Pigging systems The economical and conscious use of water is very impor- tant for us. Pipelines are cleaned without chemicals and for most of the pipes we use a pigging system and food oils. With these measures we can signiﬁ cantly reduce the con- sumption of cleaning agents and water. ° reference year We use only residue-free, natural source carbonic acid that leaks naturally from the soil in the Volcanic Eifel region where it is trapped prior to escaping into the atmosphere. This source carbonic acid contains no adjuvants from the chemical industry. Therefore, the use of source carbonic acid produces no emission other than for the transport from the Eifel region to Legau. It is remarkable that the amount of used CO2 decreased compared to the year 2012. This can be attributed to the fact that we installed a second disinfestation plant in 2013 when the warehouse was expanded. Excess CO2 from the ﬁ rst plant can be used in the second plant when the plants are run in series. Less noise through sound silencers In order to respond to the needs of the neighbors who live close to Rapunzel premises, we installed so-called splitter silencers in the roasting plant in 2015. Thus, we could redu- ce workplace noise by nearly 20 decibels. Compressed air Compressed air is produced at Rapunzel with four screw compressors. Since nearly 98 % of primary energy is conver- ted to heat in this process, all four compressors are equipped with heat exchangers. Thus, the warm exhaust air is used to heat water to approximately 70 °C. This heated water can be used either as process water in the production process or for the heating system. With the heat exchangers we can reuse up to 76 % of the used energy. The waste heat from the compressors is used for room air heating. The compressors are air-cooled. Volume ﬂ uctuations are reduced through a frequency-controlled compressor; this way constant com- pressor switching on and off operations as well as idle and starting current consumption are prevented. Nitrogen Nitorgen for the disinfestation of the food products is pro- duced by two nitrogen generators that recover nitrogen from the in-house produced compressed air. This avoids liquid nitrogen transports by truck and the discharge of harmful emissions into the air. Frequency-controlled engines Electric motors and electronic drive systems are responsible for nearly 4 % of global power consumption and for almost 70 % of the industrial energy consumption. In order to do justice to this fact, all motors for mixers, pumps and agi- tators at Rapunzel are equipped with frequency converters. This improves the lifetime of the motors and minimizes their energy consumption. The environmentally-friendly carbonic acid plants prevent pest infestation through oxygen deprivation and pressure. 65
Ecology & Energy Avoiding emissions The emissions were calculated with a databank provided by Umweltbundesamt [German Federal Environmental Agency] and the Institute for Sustainability Analyses and Strategies. Not included in the calculation are emissions associated with upstream agricultural production, the procurement of raw materials and commercial goods and the sale of the ﬁ nished products. The emission calculation takes only into account direct emissions from operational activities (pro- duction, in-house logistics). Through renewable energy sources such as hydropower, wood chips and emission-neutral natural gas we relieve the environment per year by approximately 3,000 tons CO2 emissions. With regard to the turnover, we reduce the speci- ﬁ c emissions from 121 kg/t to 14.6 kg/t through this measu- re. Therefore, the environmental impact is reduced by nearly 106 kg CO2 emissions per ton of product. approximately 3.000 tons CO2 emissions are saved per year. 66 Reduction of environmental impact through the use of renewable energy CO2 savings per year in kg 2012° 2013 2014 2015 2016 Changes com- pared to 2012 Power consumption from purchased renewable production (hydropower) Power consumption from domestic PV production overall operation Power/heat production from CHP and condensing boilers Heat production from wood chip heating plant Environmental impact reduction (total C02 savings) Emission reduction kg per t turnover- ° reference year -1,201,230 -1,189,689 -1,087,764 -794,500 -567,521 -52.75 % -556,436 -761,636 -911,071 -943,621 -903,911 62.45 % -108,053 -725,832 -1,370,591 -529,000 -686,438 -736,597 -558,153 -234,222 -55.72 % -2,286,666 -2,637,762 -2,843,485 -3,022,105 -3,076,245 34.53 % -92.9 -94.4 -94.0 -102.1 -106.1 14.24 % Greenhouse gases and air pollutants are caused by Rapun- zel through the energy that is needed for the production of organic food products. We attempt to minimize the output of emissions as much as possible by using electrical power from renewable energy. To this end, we cooperate with a provider that produces electrical power from 100 % hydro- power. Additionally, we also rely on the domestic production of solar power. For that reason, we equipped all our roofs with solar panels. Emissions from the combustion of natural gas for the pro- duction of heat and for the roasting plant cannot be avoided. For that reason, we operate the gas motors of the combined heat and power units with climate-neutral natural gas. The resulting emissions are balanced through an international compensation system. During the last few years, we were able to continuously lo- wer emissions or maintain the emissions at a permanently low level. We are convinced, that we can still reduce emis- sions through the implementation of additional improve- ments in plant engineering.
Calculating emissions CO2 emissions in kg from Power consumption from purchased renewable production (hydropower) Power consumption from domestic PV production entire company Power consumption from domestic CHP production entire company Heat production from wood chip heating plant Heat loss from wood chip heating plant Heat production and heat loss from CHP overall operation Heat production from condensing boiler Bad Grönenbach Propane for roasting plant Emission-neutral natural gas for roasting plant Diesel for company cars Liquid source CO2 consumption (only delivery) Total CO2 emissions in kg per year S02 emissions in kg from Power consumption from purchased renewable production (hydropower) Power consumption from domestic PV production entire company Power consumption from domestic CHP production entire company Heat production from wood chip heating plant Heat loss from wood chip heating plant Heat production and heat loss from CHP overall operation Heat production from condensing boiler Bad Grönenbach Propane for roasting plant Emission-neutral natural gas for roasting plant Diesel for company cars Liquid source CO2 consumption (only delivery) Total SO2 emissions in kg per year (sulfur dioxide) N0x emissions in kg from Power consumption from purchased renewable production (hydropower) Power consumption from domestic PV production entire company Power consumption from domestic CHP production entire company Heat production from wood chip heating plant Heat loss from wood chip heating plant Heat production and heat loss from CHP overall operation Heat production from condensing boiler Bad Grönenbach Propane for roasting plant Emission-neutral natural gas for roasting plant Diesel for company cars Liquid source CO2 consumption (only delivery) Total NOx emissions in kg per year (nitrogen oxide) Environmental impact (total emissions) Emissions per ton turnover without raw material deliveries 2012° 87,362 99,046 0 55,172 0 0 0 83,890 129,593 46,199 501,261 2012° 0 0 0 0 0 0 0 7 0 0 0 7 2012° 0 0 0 0 0 0 0 108 0 154 55 317 501,585 20.4 2014 5,241 221,908 0 21,787 5,447 0 0 113,521 138,195 39,725 545,824 2014 4 235 0 18 5 0 0 68 0 58 0 388 2014 14 0 0 0 0 0 0 127 0 220 63 424 546,636 18.1 2015 3,828 229,836 0 16,509 4,127 0 0 92,110 0 140,215 44,818 531,443 2015 3 243 0 14 3 0 0 55 0 59 0 378 2015 10 0 0 0 0 0 0 103 0 223 71 408 532,228 18.0 2016 2,734 220,164 0 6,928 1,732 0 0 0 0 142,040 48,892 422,489 2016 2 233 0 6 1 0 0 0 0 60 0 302 2016 7 0 0 0 0 0 0 0 0 226 78 311 423,103 14.6 Continuous environmental goals Adherence to all relevant environmental regulations and the requirements to which Rapunzel committed itself systematic recording of consumption data in order to identify energy savings potentials and to quantify efﬁ ciency improvements reduction of resource use in order to keep the environmental impact as minimal as possible and in order to reduce CO2 output use of environmentally friendly auxiliary and operating materials consistent policy to separate waste streams training staff with respect to the environmental management system assessment of environmental impact for newly purchased capital goods support of environmentally oriented initiatives °reference year The biggest emission reduction was due to the switchover from propane to climate-neutral natural gas. 67
Ecology & Energy Water/waste water At both locations, fresh water is used mainly for sanitary purposes. The total annual water consumption therefore de- pends mostly on the number of employees. In Legau, part of the total water quantity is used for the cleaning of machine parts and the operation of the caféte- ria. In Legau, water consumption rose by 55 % from 2012 to 2016 while it decreased by 50 % in the same period in Bad Grönenbach. Construction phases and intense machine utilization with more frequent cleaning intervals resulted in the higher wa- ter consumption in Legau. The observed rise in water con- sumption In Bad Grönenbach in 2014 was caused by an ex- pansion of the spinkler system and the reﬁ lling of the water tank. 71.23 Overall water consumption per employee (in liters per day ) 70.0 60.0 50.0 40.0 30.0 20.0 0,0 58.55 63.14 2012° 2014 2015 Water consumption (m3 / t production Legau) 350,0 340,0 330,0 320,0 310,0 300,0 290,0 342.43 334.92 315.54 307.58 2012° 2014 2015 2016 65.86 2016 °reference year °reference year Water consumption Legau & Bad Grönenbach in liter (l) 2012° 2014 2015 2016 Changes com- pared to 2012 Water consumption Legau 2,926,000 3,898,000 4,320,000 4,538,000 55 % Employees Water consumption per employee Legau liter/employee/day 243 54 265 67 265 74 265 77 Water consumption Bad Grönenbach 1,202,000 1,612,000 550,000 600,000 Employees incl. temporary staff Water consumption per employee Bad Grönenbach liter/employee/day 76 72 85 86 84 30 88 31 Total water consumption Legau & Bad Grönenbach 4,128,000 5,510,000 4,870,000 5,138,000 Employees incl. temporary staff entire company 319 350 349 353 Tons production Legau Water consumption entire company (liter/employee/day) 13,421 16,091 15,434 15,341 58.55 71.23 63.14 65.86 Water consumption (liter/t production Legau) 307.58 342.43 315.54 334.92 -50 % 16 % 24 % 11 % 14 % 12 % 9 % 68 °reference year
Waste management Rapunzel Naturkost has reached a point where classical environmental control measures such as the reduction of water consumption and waste reduction will hardly result in additional savings. Nevertheless, the staff is regularly trained to maintain the achieved savings levels. All the relevant data are collected and evaluated in order to recognize possible changes and to facilitate interventions if necessary. The collected data are also used as the basis for the documentation of future decisions. The introduction of an environmental management system has paid off well for Rapunzel and will be continued in the future. Waste separation Every production process creates waste. For the protectIon of natural resources and for optimized materIal effﬁ ciency, Rapunzel separates all wastes in Legau and Bad Grönenbach as best as possible. It is important for us to return as many reusable materials as possible to the materIal cycle. In 2016, we recycled 88.5 % of our waste. The remaining waste was incinerated. Collected organic waste (121 tons) was regis- tered for the ﬁ rst time in 2016. Our long-term goal is to recycle more than 90 % of our waste. With this goal, we will also comply with the new industrial waste ordinance that became effectIve on August 1, 2017. All the waste generated at Rapunzel is collected and dispo- sed by certiﬁ ed waste disposal companies. Waste in tons (Legau) 2012° Waste glass 19.13 2014 30.51 2015 2016 Changes com- pared to 2012 19.19 10.97 -42.7 % Used paper 167.64 226.09 220.66 211.89 Plastic foils Mixed plastics thermal use Waste for incineration 30.73 13.67 42.99 44.59 17.99 54.43 41.92 16.32 61.29 42.47 18.10 52.64 26.4 % 38.2 % 32.4 % 22.4 % Total quantity 274.16 373.61 359.38 336.07 22,6 % °reference year 69
Ecology & Energy Sustainable aspects for packagings Ecology also plays an important role when it comes to product packages. The following principle applies for the packaging of Rapunzel food products: best possible protec- tion - and the least packaging as possible. Together with the packaging producers, we are constantly testing new, en- vironmentally-friendly packaging materials. Whenever new packing machines are installed, we try to test and evaluate alternative packaging materials. Package labels If possible, Rapunzel uses product labels that comply with the EuPIA guideline. This guideline determines for examp- le the use of low-migration inks. Labels used by Rapunzel are subject to still more stringent requirements. Labels for nut butters and chocolate creams are ecologically produced with mineral-oil free print colors. Glass packaging The glass packaging that is used by Rapunzel is produced ac- cording to a sustainable approach. Since glass manufacturing is highly energy-intensive, we try to make the glass production as efﬁ cient as possible. This entails using only so much material for every individual glass as is absolutely necessary. The paper of the labels will not disintegrate when the glas- ses are washed, but will maintain its shape. This avoids wa- ter pollution. Water-soluble glue is used for attaching the labels onto the glass jars; the glass has therefore less glue contamination when it gets recycled. Since 2014, we use vegan glue for our nut butter glasses. Technical requirements, however, must be complied with for a trouble-free ﬁ lling process and for smotth logistical pro- cesses. Finally, the end customer must obtain a high-quality, functional package for the purchased food product. Packaging in relation to the product Due to the high share of glasware in the Rapunzel product portfolio (nut butters, cooking oils etc.) and the high speciﬁ c weight of glass in comparison to plastic foil, the share of glass packages amount to 84 %. Picture on the left: becoming more and more sustainable with respect to packages is a permanent and long-term task for Rapunzel. Therefore, we continuously test bio-ﬁ lms, e.g. for muesli, and examine if these foils meet our high-quality standards and are sustainable at the same time Packaging material in kg per kg Rapunzel product 0.11800 0.11600 0.11400 0.11200 0.11000 0.10800 0.10600 0.10400 0.10200 0.10000 0.116 0.116 0.117 0.112 2012° 2014 2015 2016 70 °reference year
Packaging material Foil packaging Distribution of packaging materials according to weight 1.1 % 0.8 % 4.4 % 83.5 % 0.3 % 6.5 % 3.4 % Glass Paper, paperboard and cardboard Tin Aluminum Plastics Other compounds Paper commercial The high glass share results from the high weight of glass and the large proportion of glasware in the Rapunzel pro- duct portfolio (e.g. nut butters and cooking oils). For many years, Rapunzel has been working with transpa- rent plastic ﬁ lms that are labelled in the packaging process. This way, we avoid packaging waste that would incur for example when legal labeling requirements are changed, or when there is a production or products switch. Suppliers are selected according to ecological factors. Our main supplier for foils guarantees environmentally-sound production processes and a sustainable energy manage- ment. For the packaging of Rapunzel dried fruit, we reduced the foil thickness by 5 µm in 2012 in order to minimize the use of plastic. We examine constanty if the use of bio ﬁ lms complies wIth the requirements of sustainable packaging without diminishing the quality requirements of the food products. Bisphenol A Bisphenol A (BPA) is a very controversial ingredient that is found for example in the varnish of tinplate cans or in screw caps and food cans. Rapunzel decided to avoid BPA in packaging materials. For that reason, we started a process in mid-2014 to reﬁ t all affected products wIth BPA free cans and PVC-BPA free screw caps. 71
Ecology & Energy 72 Sustainable printing We have high demands on our printed materials such as brochures, price lists, ﬂ yers, customer news and customer information leaﬂ ets when it comes to their environmental compatability. For all printed materials (with very few exceptions) we use recycling paper that complies with the requirements of the ”Blauer Umweltengel” [Blue Angel Environmental Standard]. In this way, we ensu- re that we only use paper with an optimal ecological balance (water consumption, energy consumption, environmentally-sound de-inking). The printing is done in a climate-neutral fashion with mineral oil- free print colors. The printing process is optimized with respect to chemical input and emission output as well as a chemical-free and water-free printing form production. Printing companies that we co- operate with must have a credible ecological master plan which includes all existing possibilities for a sustainable print production. All environmentally relevant aspects must be taken into account: print colors, paper, green power, emisson prevention and climate protection. When we purchase computers, printers and copy machines for our administration, we also make sure to observe environmentally relevant cri- teria. All Rapunzel employees are trained to save paper and printing ink. They are en- couraged to print documents double-sided and to avoid printing whenever it is pos- sible. Certiﬁ ed according to Eco-Audit EMAS In December 2016, Rapunzel was certiﬁ ed according to the EMAS enironmental standard, the so-called EU eco-audit-scheme. This certiﬁ cate conﬁ rms an envi- ronmentally-sound and sustainable management. Environmental protection and sustainable manage- ment have been important aspects for Jennifer Ver- meulen and Joseph Willhelm ever since they founded Rapunzel. Rapunzel has been formulating ecological standards, guidelines and requirements already for several decades. In 1996, the organic pioneer estab- lished an environmental management system. 1998, the environmental management system was certiﬁ ed for the ﬁ rst time pursuant to the former EU Eco-Audit. For more than ten years, Rapunzel has been publishing environmental reports and/or a sustainability reports. EMAS (Eco-Management and Audit Scheme) supports organizations and companies with a standardized management system that helps to improve the envi- ronmental performance. A company develops its own environmental goals and decides how to implement these goals. All this is published In a report. The report is inspected by an independent expert who examines how the company puts EMAS into practice. If the requi- rements of the EMAS guideline are complied with, the company receives the EMAS seal of approval.
Energy management at Rapunzel Turkey Energy efﬁ ciency has both a ﬁ nancial and an ecological component. In order to improve energy efﬁ ciency at the Ra- punzel subsidiary in Turkey, we recently implemented seve- ral important structural improvements and invested in new machines and production plants at Rapunzel Turkey: process. The new drying plant has a chamber dryer with a high hygiene standard and a heat exchanger with de- humidiﬁ cation. With this new plant we can dry the fruit at low temperatures (20 bis 45 °C) in a controlled fashion and improve the quality of the dried fruit. › All the roofs were insulated according to EU standards and caulked with materials that are suitable for the cli- matic conditions in Turkey. This measure resulted in signi- ﬁ cant energy savings due to a more efﬁ cient production of cooling energy for the cold stores and reduced heating in the administration. › The gas ﬁ red thermal oil facility and the old drying plant that was operated with thermal oil and that was used for the second drying of the washed dried fruit was disas- sembled and replaced by a high-power, energy-efﬁ cient › The central warm water heating that was run with na- tural gas and 20 additional, single cooling appliances for the ofﬁ ces was replaced by a heat-pump system with one tank each for warm and for cold water. This system is now used to cool ofﬁ ces, laboratories, meeting rooms and the restaurant in the summer and to provide warm water for sanitary rooms throughout the year. › The entire company building is supplied with electricity that is generated from hydropower and windpower and only in part from fossil fuels. Today, no other fossil fuels are used in the company. › The workspace quality in the production rooms was im- proved. Now, the workspaces have more daylight and the ventilation system provides more fresh air than before. We paid special attention to an improved illumination, the quality of the light color and the light Intensity. This is especially important for the dried fruit sorting area. › Since the EU standard workplace regulations cannot be achieved with Turkish lamps we imported all lamps direct- ly from Germany. With the new chamber dryer with heat exchanger in the Turkish Rapunzel subsidiary, the sun-matured fruits can be dried efﬁ ciently after they have been washed. . F air. Rapu n rga n i c O Turkey z e l . F a r With these measures, Rapunzel Turkey wants to stay in the lead not only with respect to the organic product quality but also with respect to social commitment and workspace quality. Our employees shall stay highly motiva- ted so that we can guarantee the expected Rapunzel pro- duct quality over the long run. ming-Pro j e c t 1 976 These investments result in the following improvements: Increase In efﬁ ciency in the production › › Energy savings › › › › › Improved hygiene standards Improved workspace quality Improved social standards Improved occupational safety Improved ﬁ re prevention p r o d u c t q u a l i t y I m p r o v e d 73
Culture & Politics for more humanity in an open and informed society 74
Organic life is more than organic products In its role as organic pioneer Rapunzel has always promoted a healthy lifestyle and a fair world. Social accountability is an essential part of our corporate philosophy, especially in today‘s times. For one thing, Rapunzel addresses this issue with project work and fair supplier management. Rapunzel‘s social, cultural and political commitment near headquarters in the Allgäu region and beyond are also very important. Being part of society, we want to seize the opportunity and provide positive stimuli. For that reason, we act at many different levels, for example: › campaigns for a GMO-free future › agenda-setting and opinion formation for green and fair topics in online networks and in our home region with our movie and event program in Legau › supporting campaigns and initiatives such as the Bantam Sweet Corn campaign, the ”Wir haben es satt” alliance or the nationwide organic lunch box campaign › spreading the ONE WORLD idea to thousands of visitors of the Rapunzel Festival › honoring future makers with the One World Award 75
Culture & Politics Experiencing Rapunzel Natural food also includes cultural nourishment Man does not live on (organic) bread alone! In addition to natural food for the body, Rapunzel also offers soul food to visitors of our event program in Legau: our guests can experience cooking shows, movies or lectures on company premises twice a month. The topics range from ecology, nutrition and climate protec- tion to alternative living. All these topics are important to Rapunzel. The transfer of information is not the only thing; for us it is also important that visitors can experience the topics with all their senses. This includes, for example, that guests are pampered in our organic caféteria restaurant. For the heart, the hands and the senses Seed festival - long live organic seeds For the Rapunzel cooking events, we engage well-known vegetarian or vegan cooks such as Attila Hildmann, Stina Spiegelberg or Volker Mehl. They advise our visitors and show them recipes for the vegan kitchen, for an Ayurve- dic diet or for a diet according to Hildegard von Bingen - Rapunzel cooking shows provide practical cooking know- how. In the Rapunzel cinema, we present documentaries. Often, we organize conversations with the ﬁ lm directors or with other interesting people. We want to inspire our visitors to integrate ideas from the ﬁ lms into their own lifes. Our movie programm is completed by selected funny motion pictures. Next to lectures with well-known speakers about genetic engineeering, agricultural themes or renewable energy, we also offer activities that will leave cheeks sore from laughing or that make guests shake their legs to music: improv theater, co- medy, storytelling or culinary events - the Rapunzel program also includes entertaining events that make a cultural contribution to the region. Every year in the month of January, Rapunzel organizes a ”seed festival” - a big seed exhange platform where visitors can buy or exchange reproducible seeds. Garden lovers can attend lectures and workshops and guests can make new contacts and exchange information about the cultivation of vegetables or herbs. Live and online In the last years, the culture program has established itself in the Allgäu region and beyond. Those who shy away from travelling all the way to Rapunzel in Legau, may also watch select lectures on the Rapunzel YouTube channel. As of July 2017, our channel featured videos from 14 lec- tures. Until now, these videos were viewed by 40,000 users. This means an average of 2,800 viewers per video. › click this link to see the Rapunzel online videos: www.youtube.com/NaturkostRapunzel Greatest variety: at the Rapunzel seed festival in January, visitors can choose from a huge range of organic seeds. Current Dates › the current program for the Rapunzel cinema shows is available online at: www.rapunzel.de/programm-kino-events 76
Visitor numbers company tours 5000 4000 3000 2000 1000 2010 2011 2012 2013 2014* 2015 2016 *without visitors of the Rapunzel Festival Visitor numbers events (cinema & event activities) s r o t i s i v l a v i t s e F 0 0 0 5 2 . x o r p p a + , 5000 4000 3500 3000 2500 2000 1500 1000 500 2012 2013 2014 2015 2016 A small excerpt of the event program that brings several thousand visitors to Legau every year (from bottom left to top right): the Danish organic Demeter farmer Niels Stockholm, the Allgäu improv theater ”Die Wendejacken”, vegan cook Stina Spiegelberg and post-growth economist Niko Paech at Rapunzel. 77
Culture & Politics 78 Company tours Experiencing close up the Samba production is part of the Rapunzel company tours in Legau. The tour starts with a short ﬁ lm. Then the visitors are led through the production area and get a tour of the Rapunzel museum. At the end of the tour, the guests have the opportunity to go food shop- ping in the organic Rapunzel store. Transparent production A 290-meter-long glass visitor‘s corridor provides good views of the Rapunzel production process. Here, guests can experience close up how top- quality organic products are made. An interesting experience for all those who always wanted to know how Samba is ﬁ lled into jars, how Rapunzel Original muesli is mixed or how linseed oil is pressed. From the ﬁ eld onto the plate But where do the raw materials come from? Interactive stations in the organic Rapunzel museum invite visitors on a virtual trip around the world to the HAND IN HAND suppliers oversees or to Turkey. Rapunzel staff describe the beginnings of the company and explain the corporate philosophy. Visitors also get interesting insights into pro- duct development, quality assurance and logistics. The proof of the pudding is in the eating – this also applies to Rapunzel company tours. In the organic museum visitors can see nostalgic Rapunzel labels and experience the organic world with all their senses. The glass visitor’s corridor provides the guests a direct view of the production process.
Organics hands on The taste of the Rapunzel products can be ﬁ nally experi- enced during a tasting or an organic menu in the cafeteria, Rapunzel‘s organic restaurant. Many visitors end their com- pany tour in the Rapunzel organic health food store on the premises. Good perspectives Rapunzel, let down your hair! The Rapunzel lookout tower on the premises is nearly 20 meters high. Everybody who climbs the 90 steps can enjoy a fantastic view of the Allgäu Alps. Dates for company tours Once a month, Rapunzel offers open company tours for everybody. Individual tour dates can be arranged for groups with more than 15 people. › Tour dates and for more information: www.rapunzel.de/besichtigung 79
Culture & Politics Eine W elt Festiv a l 80
One World Festival – hurrah for organics! The legendary Rapunzel One World Festival has been taking place every three years since 1986. When Rapunzel invi- tes, people come from all over the world. To our One World Festival, we invite suppliers, customers and in 2014, about 25,000 guests found their way to Rapunzel and celebrated the organic pioneer‘s 40-year anniversary. During the three days of the Festival, an interesting program awaits the guests. The central attraction is the ”Green Mile” - the market of good things - with many organic food pro- ducts, arts and craft, organic clothing and special products. Farmers and suppliers present their work and answer questi- ons. A diverse children‘s program, cooking shows, cabaret or concerts make for a great party atmosphere until the early morning hours. But the Festival is also an opportunity to spread important information: lectures from international speakers about nu- trition, globalization or ecology provide intellectual stimuli. Every Rapunzel Festival is a joint effort: all 350 employees work together in organizing the activities and the food ca- tering. Working and partying together has a long tradition at Rapunzel - certainly also in September 2017 when the next Rapunzel Festival willl take place. 81
Culture & Politics One World Award Rapunzel supports future makers Rapunzel is a global company that sources raw materials from more than 30 countries and that exports the ﬁ nished organic products into just as many countries. The internati- onal contact is the reason why company founder and Mana- ging Director Joseph Willhelm occupies himself intensively with the topic of globalization. Inspired from his experiences and the success of the HAND IN HAND fair-trade program, Joseph Wilhelm and Rapunzel initiated the international One World Award (OWA) in 2008. The major thought behind this idea was: we all live in the same world. With IFOAM - Organics International, the international um- brella organization of the global organic movement, Rapun- zel found an ideal partner. Coordinator and chairman of the One World Award jury is Berward Geier, who has been wor- king as IFOAM Managing Diector for 18 years. Endowed with 45,000 Euro The award is advertized worldwide. The applications must comply with certain criteria. After a preselection, ﬁ ve award winners are selected and visited by the jury chairman. Based on the application, the visit report and several interviews, the international OWA jury conﬁ rms the ﬁ ve winners and chooses the Grand Prix winner. 82 Every winner gets a medal and a cash prize of 5,000 Euro. The Grand Prix winner receives an OWA statue and a 25,000 Euro award money. What are the goals of the award? › The promotion of a type globalization that is not only oriented on proﬁ t maximization but on the four pillars of sustainability; ecology, social aspects, culture and economy. › The recognition of exceptional performance and creative projects that promote ecology and fair living conditions. › Encouragement that supports efforts for a happy, livable future and a more peaceful society.
The laureates The One World Award honors people and projects that give globalization a positive dimension and that use innovative ideas to make the world a better and fairer place. The award is presented to ideas and projects that are based on the four pillars of sustainability. In addition to the One World Award, the Lifetime Achievement Award is also pre- sented. This award honors exceptional pioneers and people who have promoted the development of the organic move- ment throughout their lives. In the fall 2017, Rapunzel presents the One World Award for the ﬁ fth time. Already in the spring 2017, the international jury chose the ﬁ ve award winners from more than 40 top- level nominations. Picture above: in 2014 the decision for a winner was very difﬁ cult. The OWA jury chose two extraordinary projects: the Hansalim Associaton from Korea and the Timbaktu Collective from Inida. Joseph Wilhelm (second from left) presented two statues at the gala event, one to Lee Sang Kook (Hansalim, left) and the other to Bablu Ganguly and Mary Vattamattam (Timbaktu, right). Picture left: the jury meeting for the One World Award 2017 (from left): Roberto Ugas (IFOAM – Organics International, Peru), Heike Kirsten and Gila Kriegisch (both Rapunzel Naturkost), Vandana Shiva (laureate of the Right Livelihood Award, India), Joseph Wilhelm (Rapunzel Naturkost) and Bernward Geier (IFOAM – Organics International, Germany). Jury member Nnimmo Bassey (Right Livelihood Award laureate, Nigeria) is missing on the photograph. 83
Culture & Politics Bild links: Bei der Jury-Sitzung für den One World Award 2017 (von links): Roberto Ugas (IFOAM – Organics International, Peru), Heike Kirsten und Gila Kriegisch (beide Rapunzel Naturkost), Vandana Shiva (Alternative Nobelpreisträgerin, Indien), Joseph Wilhelm (Rapunzel Naturkost) und Bernward Geier (IFOAM – Organics International, Deutschland). Jurymitglied Nnimmo Bassey (Alternativer Nobelpreisträger, Nigerien) fehlt auf dem Foto. Our contribution in the region At ﬁ rst glance, Rapunzel‘s international activities are more noticeable. But for a family-run enterprise like Rapunzel the commitment in the regIon also plays an important role. This also includes for example the close cooperation with the Environmental Station Legau where Rapunzel supports local events. ”Rapunzel has been supportIng our environ- mental projects for many years. More than 2,000 children and youth enjoy the wonderful Rapunzel products in the Environmental Station in Legau”, says Thomas Bechteler, di- rector of the Environmental Station Legau. Rapunzel also sponsores healthy breakfast ingredients from organic cultivation for kindergartens and schools in the Allgäu region. As a holistically acting enterprise, Rapunzel also appreciates the cooperation with the regional craft industry. Therefore, we often engage regional craftsmen and construction com- panies with building work at our premises in Legau. With this strategy in addition to our role as the biggest em- ployer and tax payer in the municipality, we support the re- gional economy. Pictures left: when more and more refugees came to the Allgäu in the years 2015 and 2016, Rapunzel supported the people who had to ﬂ ee from their homelands by giving them food parcels for Christmas. 84
Committed to a future without genetic engineering Making statements through activities At the entrance of the Rapunzel company premises, visitors see the sign ”GMO- free zone”. Rapunzel dedicates itself with creativity and passion for a world and a future without genetic manipulation. Many events focus on this topic, for example lectures with experts such as Dr. Angelika Hilbeck. Moreover, Rapunzel also wants to inform about the limits and risks of genetic engineering with large campaigns. GMO-free march We brought the topic into the public focus with three GMO-free marches that included peaceful walks, informational events and signature lists. In 2007, Jo- seph Willhelm walked across Germany, from the city of Lübeck to Lindau at Lake Constance. On this 1,200-kilometer-long walk he was accompanied by almost 4,000 people. The second march went from Berlin to Bruxelles in 2009. In the year 2011, the third march with the title ”We have a Right 2 Know – Label GMO” took place in the USA, from New York to Washington D.C. This march in the United States was part of the struggle for mandatory labelling of gene- tically modiﬁ ed food in the USA. 85
Culture & Politics 86 FOODprint: casting a ballot for a GMO-free world with feet The FOODprint initiative was started by Rapunzel with several other supporters. The initiative was carried out for the ﬁ rst time at the One World Festival in Septem- ber 2017: every interested person can vote for seed diversity and a GMO-free world with his or her feet. The idea is simple: take off your shoes and socks and paint your feet with skin-friendly children‘s paint and leave your foot print, sign it – done. People who do not want to paint their feet use a pen and draw their feet in order to state their support for a GMO-free world. Painted feet can be cleaned in the wash station that is operated by the natural cosmetics producer and organic soap manufacturer, Dr. Bronners. Joseph Willhelm and the other campaigners handed all the footprints to politicians along with a position paper that asked the politicians to actively ban GMO.
Ten theses: why our world must stay GMO-free* Agro-genetic engineering – against the people‘s will! Most people oppose genetic engineering in agri- culture and favor natural farming practices with an ethical approach to animals and plants. Health risks The exact effects of genetically modiﬁ ed food for peo- ple and animals are barely explored. People should not be degraded to test subjects without their expressed consent. Varieties from the lab – without reference to nature and environment Nature provides us ample opportunities and possibili- ties to solve global challenges without genetic engi- neering. Coexistence is not possible GMO (genetically modiﬁ ed organisms) are uncontrolla- bly spread by wind and insects through contaminated pollen. This basically precludes GMO-free cultivation of non-manipulated plants. Genetically modiﬁ ed plants spread unchecked Once genetically modiﬁ ed plants are released into the environment, they cannot be recalled. This puts global biodiversity at risk. Very few powerful corporations control our food Genetically modiﬁ ed plants and animals are patented and provide seed corporations new possibilities to do- minate the food industry. Risk technology Genetically modiﬁ ed plants and animals present unpre- dictable risks. The effects on the genetic material are incalculable. Organic cultivation is threatened by genetically modiﬁ ed plants According to EU regulations, genetically modiﬁ ed plants are prohibited for organic food products. Product ”contamination” through pollen drift from GMO-ﬁ elds must not be labelled on organic food packaging and thus becomes indistinguishable for the consumer. More pesticides through GMO plants Most GMO plants are genetically modiﬁ ed so that they become resistant to pesticides. But weeds also become resistant! More aggressive pesticides have to be used. No solution for the global food problem The food crisis in developing countries in the Sou- th is primarily a problem of distribution and lack of purchasing power and is not due to a lack of GMO! * in addition to ”conventional” genetic engineering we explicity include new GMO methods that are summarized under the term genome editing. 87
Culture & Politics Active in public opinion making In addition to our local event program, the regional support initiatives, our GMO activities, the One World Award and the One World Festival, Rapunzel also actively participates in public opinion making. Membership in associations In order to contribute directly to developments in the or- ganic industry, Rapunzel is a member of IFOAM – Organics International (global umbrella association of all organic agricultural organizations). In our function as organic ma- nufacturer we organize ourselves with other organic ma- nufacturers in the industry at AöL, the Association of Or- ganic Producers. Besides, Rapunzel is certiﬁ ed as a Demeter producer and therefore offers several products in special Demeter quality. Together with several partners, we published the Legau De- claration ”Palm oil, but in the right way”. In this declaration, the German Environmental Aid, Oro Verde - the Tropical Fo- rest Foundation, Südwind - Institute for Economy and Ecu- menism, Ecotop Consult, Natural Habitats, Dr. Bronners and Rapunzel encourage policy makers to the following: › to immediately develop appropriate measures for veriﬁ - able ecological, fair and sustainable palm oil cultivation instead of propagating ”voluntary obligations” › to support already existing initiatives and value-added chains that comply with these criteria › to immediately stop the addition of palm oil to agro fuel The complete declaration is available at www.rapunzel.de/palmoel-legauer-erklaerung Declaration for fair organic palm oil Palm oil is a very complex topic and there are only very few detailed descriptions in the public debate and in the media (see also p. 35 and the following). Therefore, we invited the public to a palm oil forum in Legau in the fall 2016. The par- ticipants discussed the multilayered topic very openly. 88 World Café and open discussions: at the palm oil forum at Rapunzel, opinions about the controversial topic were openly exchanged.
#makeourplanet greatagain One World Passport for citizens of the world In 2015, the Rapunzel One World Passport was issued. This passport describes in the nine most widespread languages of the world: ”With my signature of the global citizen passport I declare myself to be a citizen of the world. With this I express that all people of the earth, independent of skin color, nationality, religion or their se- xual orientation have the same right to live on this earth in peace. As a citizen of the world I promote a type of globalization that equally beneﬁ ts people in all parts of the world and that is based on the four pillars of sustainability: ecology, social aspects, economy and culture. As citizen of the world I stand for a peaceful coexistence of all people and ethnic groups on our planet. Ethnic identity and geographic regions are more important for the peaceful coexistence of people than national borders that are often the result of arbitrary acts. I acknowledge that natural resources equally belong to all people on this earth. At the same time, I personally mind a responsible and sparing use of the treasures and resources of this earth. I am ready to share: peace, love and happiness for every- body.“ #MakeOurPlanetGreatAgain When it comes to political decisions with far-reaching con- sequences for the environment, Rapunzel takes a public stand. One example: when US President Trump announced his country‘s withdrawal from the Paris climate protection treaty, many people around the world showed their opposition to this decision in June 2017 under the motto #MakeOurPlanetGreat Again. ”We wanted to show that we have a dif- ferent opinion and that we believe in a different way for a green and healthy future for people, animals and nature. Furthermore, we declare our solidarity with those who have similar thoughts”, said company founder Joseph Willhelm. Therefore, we participated in the sponta- neous, worldwide movement and illumi- nated the company premises with green lights. By posting photographs (see picture on the right) and a short video message in online channels and in social networks, we reached around 50,000 people in a short time with our mes- sage for agreen, healthy and fair world. Photos right: two prominent One World passport bearers: Renate Künast from the Green Party (2015 at the citizens‘fair in Bellevue Castle) and the former German Federal President Joachim Gauck (2016 prior to his farewell as Federal President at the ”Evironment Week” in Bellevue Castle), to whom Joseph Wilhelm presented the Citizen of the World passport. On both occasions, Rapunzel also provided organic fair-trade coffee. 89
Culture & Politics 90 jedes-essen-zählt.de Platform for vegetarian and vegan nutrition Rapunzel Naturkost has been promoting vegetarian pro- ducts from the very beginning. As the followers of this sustainable diet become more and more numerous and since Rapunzel supports a vegetarian diet simply out of ecological reasons, we have been dedicating an ex- tra website to this topic: www.jedes-essen-zaehlt.de. [every meal counts] This platform provides information about meatless nutri- tion, climate protection, animal welfare and health. News and dates from the veggie universe complement the platform. An already extensive recipe collection is further augmented with recipes from well-known cooks and bakers, such as the vegan blogger Stina Spiegelberg, organic top chef Hinze, ve- gan cook Attila Hildmann and the Rapunzel instagram project BerlinKitchen. In the cooking studio, users can ﬁ nd a cooking video for every presented recipe. In the bakery school, users can click step- by-step through different baking recipes. The veggie guide is divided into different areas: under the heading ”experts answer” specialists from different ﬁ elds, for example medicine, climate protection, animal welfare and nutritional science respond to questions concerning a meat- free lifestyle. In the veggie-ABC you can ﬁ nd interesting facts about food products and their production. Seasonal calenders for fruit and vegetable complete the veggie guide.
Prizes and award Prizes for sustainable action and management presented to Rapunzel Naturkost 2004 Bavarian State Medal for services to the environ- 2015 13th place in the ”Wirtschaftswoche” study ment, health and consumer rights 2005 Honorary letter from the Interest Group FÜR Healthy of the 50 most innovative, medium-sized German companies Foods e.V. (IG FÜR) awarded to Joseph Wilhelm 2016 Honorary letter in gold from the Interest Economic Ethics Prize issued by the Initiative Ethics in Business 2008 Award as Best Practice Enterprise in the context of the Bavarian Advancement of Women Prize 2011 Training Certiﬁ cate from the Federal Employment Agency for the long-term commitment in the trai- ning and education of the youth 2013 B.A.U.M. Environmental Award in the category ”Medium-sized companies” German Sustainability Award: Top 3 Germany‘s most sustainable brands Golden Swallow presented by the ÖDP Ethica Impuls Award 2013 Axia Award Bavaria for sustainable entrepreneurial success Group FÜR Healthy Foods e.V. (IG FÜR) awarded to Joseph Wilhelm Special award of the Bavarian Founder Prize Certiﬁ catIon pursuant to EU Eco-Ma- nagement and Audit Scheme EMAS 2017 CSR Award of the Federal Republic of Germany (CSR = Corporate Social Responsibility) Rank 24 and best food producer in the ranking of the top 100 of German medium-sized enterprises awarded by ”Die Welt” ) EY-Entrepreneur of the Year Picture right: a recognition for the sustainable and social committment of the company: Joseph Wilhelm and Margit Epple receive the German Federal CSR Award in January 2017 in Berlin. 91
Sustainability Goals General sustainability goals Social Aspects Worldwide Company goals In addition to the following sustaina- bility goals see also the general com- pany goals on pages 6/7. Strategic goal Concrete goal Operative goals – implementation Responsible Recognizing entrepreneurial responsibility and preserving values Using part of the value added for the support of eco-social projects around the world To preserve HAND IN HAND bonus and fund and to distribute the means anually according to the deﬁ ned principles Management, sales, purchasing Timeline** permanent Consolidating the cooperation with suppliers and continuously reviewing it with respect to fairness, process quality and organic cultivation Optimizing supplier management To strengthen long-standing partnerships through joint goal formulations and participative elements Mangement, raw material sourcing permanent To develop supplier partnerships through biennial workshops in Legau Raw material sourcing permanent permanent Developing and consolidating the HAND IN HAND program and the Turkey project To support HIH partner and contract farmers in Turkey with re- gular visits and advice The share of raw materials from HIH and from Turkey project increases every year at least on the basis of the overall turnover Raw material sourcing Management, raw material sourcing, sales permanent Work conditions in the subsidiairy Rapunzel Turkey Maintaining and optimizing the quality of the work conditions in the Ören facility Building an additional outdoor recreational area for the employees for tea breaks with sun protection and seating area Management Rapunzel Turkey 2018 Fair & Social Aspects in the Allgäu Strategic goal Conrete goal Operative goals – implementation Responsible Timeline* Preserving the decision-making independence of the management Using the value added for the support of eco- social projects around the world To maintain the company in 100% family ownership and to preserve this status in the future through name change to a limited liability company with previous owner and his children as associates Owner Perceiving and preserving corporate social responsibility Establishing a working atmosphere that is characterized by fairness and respect and that supports long periods of employment Using the value added for own staff and con- tributing to the German solidarity community (without tax optimization) Establishing sustainability in the region through investments at company headquarters in the Allgäu To secure wages and salaries, to maintain annual employee pro- ﬁ t sharing plan of at least 5,000 Euro/full-time staff Management, entire company, all employees To allow for additional investments through value creation and to award as many contracts as possible to regional companies Management Establishing a broad management structure, supporting personnel development, verifying staff satisfaction, facilitating participation To perform annual staff appraisals with all employees and com- municating the staff satisfaction results to Rapunzel employees at staff meeting Management, personnel department, middle management permanent permanent permanent annually since2004 / permanent *degree of fulﬁ lment in % mid 2017 = planning status = execution status 92
Developing junior staff for the organic production industry Extensive support and education for trainees/ apprentices Focussing on family-friendliness Continuously establishing ﬂ exible work time models for a better reconciliation of family and work life Health promotion Optimizing work space equipment pursuant to health promotion aspects To hire new apprentices every year as replacement for apprenti- ces who have completed their training Permanently hire suitable apprentices who successfully comple- ted their vocational education › To improve return possibilities after parental leave through part-time options that are actively promoted to the staff for their orientation and transparency › To evaluate possibilities for short-term care in local kinder- garten and/or in the company for children from employees To renovate ofﬁ ces with a focus on climatic aspects and noise control To create the opportunity for every employee to work on height-adjustable desks Management, personnel department permanent Management, personnel department permanent Management, personnel department 2018 Management, building services permanent Management, building services permanent Optimizing noise protection for production staff To subsidize modern earmolds (individually adapted hearing pro- tection) for production staff Management, production management 2018 Organic Agriculture & Seeds Strategic goal Concrete goal Operative goals – implementation Responsible Protecting and increasing biodiversity Developing organic agriculture in Germany, in Turkey and in Europe Increasing organic acreage under cultivation Promoting GMO-free seed initiative, strengthening traditional, GMO-free varieties Supporting the diversity project of the Bodenseestiftung Promoting regionality in organic cultivation wherever it is reasonable in order to reduce transport routes and in order to increase bio- diversity in Germany and Europe Transfering knowledge of organic farming know-how and serving as good example for farmers who are interested in a conversion to organic agriulture Initiating a trainee project for the calculation of needed organic acreage for Rapunzel raw materials Management, trainees To increase organic acreage through increased sales of Rapunzel products (2 % turnover increase per year) Entire company Establishing the seeds festival Marketing Using as many seedfast and GMO-free varieties for the produc- tion of Rapunzel products as possible; to constantly evaluate and support the breeding of such varieties Actively including agricultural engineers from Rapunzel Turkey in order to increase biodiversity Rapunzel Turkey Raw material sourcing permanent To start an initiative for more legumes from European cultiva- tion (expanding the cultivation to ten varieties and to establish these varieties in the market) Raw material sourcing, product manage- ment, retail sales, marketing To establish an organic training and test garden with Turkish fruits at the subsidiary in Ören where agricultural engineers are trained, but also employees and farmers with their families Management Rapunzel Turkey Timeline* 2018 permanent Annually since 2013 2016 2018 2018 93
Sustainability goals Food Quality Strategic goal Concrete goal Operative goals – implementation Responsible Improving food safety and stabilizing food qua- lity through internal measures Purchasing a sorting plant for prior raw material checking in or- der to optimize foreign body detection at headquarters in Legau Production management Intensifying analytical controls through our quality assurance in addition to the analyses that are performed by external, accredited labs Purchasing a microbiological lab at headquarters in Legau Quality assurance To assure and improve Rapunzel organic quality Increasing food safety and improving the stability of bulk goods quality Purchasing and implementing a new plant for subsequent raw material drying (nuts, seeds and legumes) Production management Using synergies in the production process and improving control mechanisms Possibly relocating the production of trade items to Zwergenwiese sister company Management, product management, purchasing Timeline* 2018 2017 2016 2019 Extending on-site process controls in the countries of origin, on the ﬁ eld, in intermediate warehouses and in further processing / prepa- ration Performing risk evaluations for all suppliers and conducting on-site visits/audits Raw material sourcing, quality assurance, purchasing permanent Ecology & Energy Strategic goal Concrete goal Operative goals – implementation Responsible Timeline* Further establishing the environmental management system (UMS) in the company Carrying UMS and EMAS forward in order to increase transparency and demand-oriented use of resources (energy, residues) › create the position of an environmental managagement ofﬁ cer › ﬁ rst EMAS certiﬁ cation › pre-audit through Rapunzel employees in the following years Management, production manager, environmental management ofﬁ cer Improving environmental awareness in the company Train staff with respect to environmentally- sound behavior Establishing annual project days on sustainability topics in the training plan for all apprentices (e.g. hands-on experiencee on organic farms) Apprenticeship management Internal informational meetings with topics from the organic industry and with health issues Raw material sourcing, human resources, marketing 2016 2017 quarterly *degree of fulﬁ lment in % mid 2017 = planning status = execution status 94
Culture & Politics Strategic goal Concrete goal Operative goals – implementation Responsible Recognizing and supporting ecosocial future projects Further establishing the One World Award Awarding the prize every three years in cooperation with IFOAM – Organics International Management, marketing Commitment for a GMO-free future Shaping public opinion for a GMO-free future and promoting agenda setting with speciﬁ c campaigns Developing a new campaign as follow-up for GMO-free march: FOODprint campaign Management, marketing Financial support for project ”keeping gmos out of food” from IFOAM – Organics International Management, marketing Promoting the vegetarian-vegan lifestyle as wholesome and most ecological diet Actively contributing to public opinion shaping on vegetarian-vegan lifestyle and dissemina- ting factually correct information – ofﬂ ine and online Developing print materials such as Rapunzel magazine ”natur.post” or vegan brochure for consumers Marketing Further promoting internet channels such as www.jedes-essen- zaehlt.de, using social networks for the dissemination of rele- vant contents and for customer service Marketing Improving the use of the Legau premises in order to inspire more people for the organic idea Expanding the visitor concept for Legau with the goal to increase the numbers of visitors who come to the cinema, to events and to company tours Constructing a visitor center for new ”Experience Rapunzel” events and for a more speciﬁ c target group response Management, marketing Timeline* since 2008 2018 2014–2018 permanent permanent 2020 95
Nachhaltigkeitsziele Sustainability goals Goals with respect to important direct and indirect environmental aspects Ecology & Energy Strategic goal Concrete goal Operative goals – implementation Responsible Reducing consumption of primary energy Successive reduction of energy consumption: lowering annual energy consumption per ton of sold products by 1 % in relationship to annual energy consumption per sales volume 2015 (until 2020) Completion of the software and hardware for the energy data management system in order to register all energy ﬂ ows Implementing lessons learned from new measurments; repro- gramming and prevention of power peaks for further reduction of energy consumption until 2020 (electrical power, compressed air, nitrogen, water) Reducing auxiliary materials / waste in accordance with Rapunzel‘s environmental consciousness Reducing the use of hazardous materials per ton of sales volume by 3 % compared to 2015 Intoducing an ordering system for hazardous materials Team manager technology, production manager Team manager technology, production manager, environmental management ofﬁ cer Safety ofﬁ cer, production manager, environmental management ofﬁ cer Timeline* 2018 2020 2020 Emissions into the atmosphere Lowering transport related CO2 consumption Reducing production related CO2 emissions per ton of sales volume in Legau and Bad Grönen- bach by 3 % compared to 2015 Reducing refrigerant losses by 5 % compared to 2015 Saving electrical power through use of new lighting technology Further optimization of energy consumption and reduction of energy consumption by 3 % per ton of sales volume compared to 2015 Saving electrical power through optimization of machine control Controlling switch on points of large consumers in order to prevent simultaneous switch on (avoidance of power peaks) Team manager technology, production ma- nager, environmental management ofﬁ cer Maintenance of compressed air system, regular inspection for leaks and replacement of malfunctioning components Team manager technology, production ma- nager, environmental management ofﬁ cer Saving electrical power through optimization of compressed air use Train employees with respect to compressed air use Installing pressure reduction valves on blow-out guns Team manager technology, production manager, quality assurance, environmental management ofﬁ cer Production manager, environmental management ofﬁ cer *degree of fulﬁ lment in % mid 2017 = planning status = execution status 96 Promoting organic cultivation in Europe and Germany Registration and optimization of contract manufacturers transport routes Raw material sourcing, product management Raw material sourcing, product management permanent permanent Systematic collection and evaluation of all relevant data Environmental management ofﬁ cer Maintenance of refrigerant system/regular inspections of the system for leaks and replacement of malfunctioning components Team manager technology, production manager, logistics manager, environmental management ofﬁ cer Conversion to LED technology, especially during installation of new ligthing systems Team manager technology, production ma- nager, environmental management ofﬁ cer Installation of additional motion detectors in less frequented rooms/analysing tower lighting (time, light sources) Team manager technology, production ma- nager, environmental management ofﬁ cer 2020 2017 2020 2018 2018 quarterly every six months 2017
Reduction of auxiliary materials/waste Utilizing sustainable packaging materials for suitable product groups in order to reduce plastic foil use per ton of sales volume by 10 % compared to 2015 Introducing a new packaging technology for sustainable packaging Management, team manager production, production manager Avoiding aluminum as packaging material Management, team manager production, production manager, product management Achieved environmental and energy goals 2012–2016 Ecology & Energy Strategic goal Conrete goal Operative goals – implementation Responsible Reducing energy consumption Optimizing the cooling capacity Increasing the storage capacity through the installation of a mobile shelf system Management, warehouse management Reducing carbonic acid use Installing a second CO2 plant for pest control Management, production management Increasing the use of regenerative energy Reducing emissions into the atmosphere Installing solar panels on all roof areas Switch-over to a CO2 free power supplier (electrical power from 100 % hydropower) Operating the combined heat and power unit in Bad Grönenbach with climate neutral natural gas Management Management Management, warehouse management Reducing production-related CO2 emissions Operating the combined heat and power unit in Legau with climate neutral natural gas Management, production management Purchasing and operating a new drying plant with heat exchanger for subsequent drying of raw materials Management, production management Reducing local emissions Reducing noise emissions Installing splitter silencers in the roasting plant Management, production management Reducing auxiliary materials/waste Saving plastic foil use Reducing the foil strength for dried fruit Production management Avoiding hazardous materials Avoiding packages with bisphenol A Management, quality assurance 2017 2020 Timeline* 2013 2012 2012 2014 2014 2015 2015 2015 2015 2012 97