What we live and try to achieve everyday
As a producer of vegetarian foods with a wide range of wholesome products, we promote vegetarianism. Through the implementation of plausible long-term measures we achieve verifiable improvement in the areas of renewable energy, heat recuperation, conservation of water and other resources as well as in the reduction of transportation routes.
Autonomy: In our decisions, we are free of outside controls and heteronomy. Being independent from banks and large investors is part of our corporate philosophy. We consider ourselves as brand manufacturer with our own sales capabilities. The mixture of our distribution channels give us freedom to act.
Economic efficiency: We are growing organically. For us, the operating results are more important than turnover figures. Our strengths are high productivity and efficient work processes.
We use only GMO-free raw materials and we actively campaign for a GMO-free world.
Project work: We involve ourselves worldwide in different projects in order to ensure the transparent Rapunzel quality. Our subsidiary Rapunzel Turkey is an integral part of our corporate affairs. The HAND IN HAND fair trade program is the heart of our social trade activities.
Vision and Corporate Philosophy
The Rapunzel Vision
Our idealistic concept of the world
- A just and livable world where globality is not a threat but an opportunity.
- All regions are partners with equal rights.
- We have only one earth where all people have the same right to live in peace and have
adequate work and income.
- Healthy, high-quality foods are our contribution. Our food products advance the well-being of the people and are available for everyone.
- With the production of our foods we promote the distribution of organic farming and contribute to the protection of our natural environment for today’s and tomorrow’s generations.
- This creates adequate value for all those who participate in the process from the field to the table.
- Personal responsibility that encompasses individual awareness is the base of all our actions, our lives and our daily work.
Rapunzel Corporate Philosophy
These values determine our actions
- Our highest priority are the organic, wholesome quality of our food products.
- We are committed to foodstuffs that are produced and processed without genetically modified organisms.
- We treat our partners with fairness and respect the social and economic reality in their countries .
- Our agricultural partners, our processing and our trade partners share our philosophy.
- We know the origin of our products.
- With our work we practice active environmental protection. In our decisions we always consider the conservation of natural resources, the protection of the climate and the preservation of biodiversity.
- Safe jobs and a good working atmosphere form the foundation of our economic success. Personal fulfillment (being in the right place), enjoying the job and having fun at work are the cornerstones of our corporate culture.
- In order to reach and maintain our social and ecological goals, we are economically successful. Innovation, high productivity and efficiency are our strengths.
- We appreciate our customers. Their needs determine our actions.
- We produce organics with love.