Vision and Corporate Philosophy
40 years Rapunzel - 40 years organic movement
Fairy tale wedding: Zwergenwiese and Rapunzel
One World Award
#1: Sufficient value creation for all
#2: Security & high social standard
#3: Fair trade
#4: No child labor
#5: Ecosocial commitment
#6: We know where it comes from
#7: We support organics from the beginning
#8: For a GMO-free world
#9: Protection of organic, natural diversity
#10: Planting trees instead of clearing them
#11: We live climate protection
#12: 100% organic quality
#13: 100% vegetarian & climate friendly
#14: Since 1974: organic pioneer
#15: We gladly share our knowledge
Partners and products
Processing in Ören
Impressions & Reports
HAND IN HAND-Fair-Trade-Program
HAND IN HAND fair trade
HAND IN HAND criteria
HAND IN HAND-Partner
HAND IN HAND-Fund
HAND IN HAND-FUND Overview
Exemplary Projects in Details
Kisanga, Democratic Republic of the Congo
Electric Fence, Malawi
Nature’s Treasure Chest, Madagascar
Protection of Rhinoceroses, South Africa
Fishing without Dynamite, Cambodia
Tibet - Surviving after the Earthquake
Clean Drinking Water, India
Vegetables in the Desert, Pakistan
New Forest, Philippines
Forest at the Source of the Rio Nosara, Costa Rica
On the Nut Trail, Brazil
Bolivia - The True Gold of the Incas
Dolphins off the Coast of Paracas, Peru
Hekima, a Success Story
A School for the Future of Africa
Organic quality since 1974
Special Rapunzel quality
Agropoisons? No thanks!
Fair organic palm oil
Rapunzel among the forerunners for sustainable palm oil
Palm oil: pros and cons
The Legau Declaration
In situ in Ecuador
Important questions and answers
Information on GMO
NEW organic products
Antipasti & spice pastes
Grains and grain products
bioSnacky sprouts equipment
Coffee, cocoa and instant beverages
Nibbles and snacks
Muesli and Porridge
Noodles and Pasta
Oils, fat and vinegar
Tomato products and sauces
Wine and Prosecco
Seasoning, salts, soups, spices
Allergens, Vegan and Raw
Veggie 4 Kids
Do it yourself ice-cream
Cake and Pastries
Delicious for on the Road
Snacks and Nibbles
Organics with Love
One World Award
"Organics with love"
– this statement is not just an advertising slogan that is printed on the labels of Rapunzel products and is used in our booklets but it signifies our leading principle and our company motto. This simple, short slogan expresses our deeply-felt conviction that there is more to the production of healthy, environmentally and socially-sound foods than controlled organic cultivation.
“Organics with love” articulates our belief that foods that are healthy and holistic in an ethereal sense can only be cultivated, produced and processed by healthy, happy people.
Company portrait complete
A glimpse into the Rapunzel world
Only people who do well themselves, who do not have to fight for daily survival can muster the necessary diligence and affection that is needed for the production of healthy foodstuffs - food that does not only fill one’s stomach but that is beneficial to one’s well-being.
For that reason we consider the welfare of all those people who participate in the making of a food product. Starting with the farmers who stand at the beginning of the value chain, the employees who work for our suppliers and all the way to the Rapunzel staff that is responsible for the processing, packaging, storage and logistics of our food products.
The underlying base for all this are fair and adequate prices that Rapunzel pays and that create adequate value at all levels. Frequent visits to our farmers and upstream suppliers – including those who are no HAND IN HAND partners – provide us insights into local conditions and help to establish authentic social contacts.
The notion that we, the people who represent Rapunzel, love and appreciate the Rapunzel products that we manufacture is the most important prerequisite for our daily work. We would be happy if you can taste this and in consequence can feel it in your personal health and well-being.
Rapunzel at a glance
Rapunzel is one of the leading organic food producers in Europe...
Vision and Corporate Philosophy
What we live and try to achieve everyday...
Divisions/ Distribution Channels
As decribed in our company goals, Rapunzel understands itself as "brand distributor with our own marketing and sales capabilities".
Sustainability and Ecology
Rapunzel Naturkost is one of the leading organic food producers in Europe...
Rapunzel's commitment beyond the products
In addition to working in specific projects Rapunzel also commits itself in the political field, for example for fair farming and trade conditions or for a GMO-free future. Moreover, Rapunzel organizes a diverse program with lectures and events in culture, nutrition and ecology.
Rapunzel's ideals and goals have remained the same for more than 40 years - only the dimensions have become bigger. Today, Rapunzel summarizes its company philosophy with the slogan "Organics with love".
HAND IN HAND
Fair trade and organic farming are central for Rapunzel
We distribute our products around the world - our local partners are happy to help you.
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