Will make you alert and attentive for a just world
Our hero coffee was named hero coffee because it is produced by real heroes. Our heroes are the coffee farmers who create flourishing biodiversity on their farms. The cultivation of coffee in mixed culture and underneath shade trees results in stable and biodiverse ecosystems and extraordinary high-quality coffee beans.
The farmers’ intensive care of the coffee bushes, their thorough manual labor and their careful selection of the beans create the finest organic and 100 % fair-trade coffee enjoyment – grown by real coffee heroes.
Working HAND IN HAND stands for more than just fair wages. Personal contact at eye level, long-term cooperation and the support of local, eco-social projects express the high appreciation that we have for our coffee heroes.
Cultivation under shade trees
The higher the altitude at which coffee is grown, the lower the average ambient temperature and the slower the growth of the coffee bean. This is an advantage, because slow growth gives the coffee bush more time to develop its beans. This has a positive effect on the aromatic intensity and flavor diversity in the coffee bean.
Shade trees, however, do not only provide shade but have numerous other advantages: they protect against wind and erosion, loosen the soil, improve soil humidity and therefore protect the coffee plants in multiple ways.
This results in a more stable ecosystem that contributes to the natural health of the coffee plants and the entire ecosystem.
Good quality requires manual work
This way, the nutrient cycle is closed and the coffee plants get back as many nutrients as possible.
Rapunzel’s coffee roastery in the Allgäu
A single coffee bean contains approximately eight hundred flavors that are unfolded in the roasting process and that will shape the individual coffee character.
For the roasting process, the beans from our coffee heroes are shipped into the Allgäu. Here, the beans are roasted in the Rapunzel roastery. Our well-experienced roast masters pay great attention to the high quality of the raw coffee beans and see to it that the perfect roasting time and roasting temperature is found for every bean and for every coffee bean origin.
Our coffee is roasted in a traditional drum roaster in a gentle, long-lasting process at low temperatures. This gives the coffee time to unfold its great flavor variety.
This process is gentle on the beans, but also on the environment, because the energy that is released during the roasting process is reused through recirculation and waste heat recovery.