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Organic for you. Fair for me.


How our HAND IN HAND partner Norandino changes Peru 
Small beans, great effects – Mr. Santiago Paz López, sales director of the Norandino Cooperative, is very proud of how organic and fair trade coffee has changed his native country Peru and continues to have positive ecological, economic, social and political effects on the country. "All the coffee that is produced in Peru is sold at prices above world market level. It would not be profitable to try and sell conventional coffee on the global market. All that is due to the cultivation of organic fair trade coffee", emphasizes Santiago Paz López.  

Hand in Hand Logo
And this is the greatest, most important effect: "In the end, it is most important for us that the farmers can have a dignified life through their work and their land and that they can make this society fairer together with Norandino - thanks to the cooperation with Rapunzel." In this way, enjoying a freshly brewed cup of Arabica coffee can have lasting effects in the country of origin. 

Kaffee Grafik
Kaffee Grafik
Norandino at a glance
 
  • Peasant cooperative in Northwestern Peru
  • 7,000 members of whom 700 coffee farmers work in the HAND IN HAND program
  • Founded in1993 (previously Cepicafé), since 2008 cooperation with Rapunzel, since 2011 HAND IN HAND partner
  • Cultivation of Arabica coffee in the Piura highlands and the Amazonas lowland, own processing plant in Piura

A quality product produced in mixed culture

Every single ripe, red coffee cherry is manually harvested in the Piura highlands and the Amazonas lowlands. The farming grounds of the smallholder peasants that average 2 hectares in size, ressemble colorful forests. Because Arabica coffee trees are not grown in monoculture but are planted between a variety of different shrubs. These shrubs provide shade for the coffee and protect it against wind, they provide the farmers with wood and produce additional fruits such as passion fruits and oranges. Moreover, the mixed culture also enhances the health of all the plants: similar to natural forests, the diversity forms a stable ecosystem.
The bright coffee cherries are harvested between April and October. Every coffee cherry has two seeds, the actual coffee beans. The coffee beans are extracted from the pulp, are fermented, washed and dried in the sun. Subsequently, Norandino processes the manually selected beans in its own processing plant to exportable coffee. The coffee is transported to Germany by ship. In a specialist company, the coffee is roasted and packaged. 
Hand-selected for a fair price – organic Arabica coffee from Norandino
Hand-selected for a fair price – organic Arabica coffee from Norandino
Hand-selected for a fair price – organic Arabica coffee from Norandino

Consistent right from the beginning

When Norandino started its operation in Northwestern Peru, coffee was practically unknown in the region and local coffee had moderate quality. Moreover, the international conditions were difficult, because the world market price for coffee was low. The Cooperative worked with organic products right from the beginning - against the will of big international corporations - and promoted fair trade. The merger of the smallholder peasants and the cooperation with partners such as Rapunzel was worth it. With HAND IN HAND coffee farmers earn better prices and their living conditions improve. Entire regions profit from this and the Peruvian market for organic, fair trade coffee is growing. 
The long-term trade relation with Rapunzel and guaranteed purchase conditions enable Norandino to create a better future. Thus, the Cooperative can continuously support their members with cultivation advice, loans and investments into the quality of the coffee. 

With the HAND IN HAND premium, Norandino financed among others a nursery for coffee seedlings, because the continuous replacement of older coffee trees through juvenile plants is important for preserving the quality and the productivity of the coffee cultivation. 
Norandino also improved the living conditions of its members with the helpf of the HAND IN HAND fund. The partner cooperative Campema for example received funding for the project "Healthy smile". In this project, children from the San Martín region learned about the importance of dental hygiene for the general wellbeing. 

In order to meet the challenges of climate change, Norandino and the HAND IN HAND fund advise the members of the Cooperative in the development of agroforest systems - for more stable, highly diverse ecosystems.   
HAND IN HAND is characterized by the close exchange between partners (Rapunzel employee 3rd from the left)
HAND IN HAND is characterized by the close exchange between partners (Rapunzel employee 3rd from the left)
HAND IN HAND is characterized by the close exchange between partners (Rapunzel employee 3rd from the left)

Santiago Paz López: "managing things in a dignified way"


"The cooperation with Rapunzel gives us decent work, a dignified income and allows us at the same time to support many coffee producers. Our region develops in a good way; therefore we call it La nueva Colombia, 'the new Colombia', where great advances were made with respect to the improvement of farming methods, the technological development and the improvement of yields and productivity. As a consequence, the producers can invest in the renovation of their houses and they can improve their living conditions. Many of our producers also invested in the education of their children. When we started our work, it was very unusual that somebody visited a university. Today, most of the young people have studied at the university. This is a very interesting and important effect of fair trade and the cooperation with Rapunzel." 
Mr. Santiago Paz López, sales director of Norandino
Mr. Santiago Paz López, sales director of Norandino
Mr. Santiago Paz López, sales director of Norandino

HAND IN HAND products


Gusto coffee Espresso all'italiana ground, HAND IN HAND
Gusto coffee Espresso all"italiana ground, HAND IN HAND
Gusto coffee Espresso all'italiana whole beans, HAND IN HAND
Gusto coffee Espresso all"italiana whole beans, HAND IN HAND
Gusto Crema whole beans, HAND IN HAND
Gusto Crema whole beans, HAND IN HAND
Gusto coffee Arabica ground, HAND IN HAND
Gusto coffee Arabica ground, HAND IN HAND
Gusto coffee Arabica whole beans, HAND IN HAND
Gusto coffee Arabica whole beans, HAND IN HAND
Gusto coffee Viva ground, HAND IN HAND
Gusto coffee Viva ground, HAND IN HAND
Gusto coffee Viva whole beans, HAND IN HAND
Gusto coffee Viva whole beans, HAND IN HAND
Gusto coffee mild ground, HAND IN HAND
Gusto coffee mild ground, HAND IN HAND

Recipes with HAND IN HAND organic Arabica coffee


Coffee cardamom ice cream
Coffee cardamom ice cream
Cold Brew Coffee
Cold Brew Coffee
Coffee Ice Cubes
Coffee Ice Cubes
Ice Coffee
Ice Coffee
Almond Tiramisu
Almond Tiramisu
Ghee Power Coffee
Ghee Power Coffee
HAND IN HAND

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