Organic world & Rapunzel values can be experienced from 2022
Blog about the progress of the visitor center
Learn more about the construction progress and about the idea behind the visitor center.
"There is still something more in our world where humanity and dignity seems to have less and less room. The most important aspect of this project is therefore not the object itself but the people who will work in the building and who will give visitors the Rapunzel experience."
Managing director Rapunzel Naturkost
- Building owner: Rapunzel Naturkost GmbH, Legau
- Project manager: Seraphine Wilhelm
- Architect: haascookzemmrich STUDIO2050, Stuttgart
- Main contractor: Gebr. Filgis GmbH & Co. KG, Altusried
- Groundbreaking ceremony: November 28, 2019
- Planned completion: end of 2021
- Planned opening: beginning 2022
- Planned total investment: 25 million € net
- Total floor area: approx. 7,560 m²
- Gross volume: approx. 31,400 m²
- Floors: ground floor, 1st, 2nd and 3rd floors
- Expected annual number of visitors: 150,000
- Jobs created: approx. 50
A roof that is looking for its equals
Read more about the company that is behind this demanding roof construction.
Come fly with me: drone flight through the construction site
We are looking forward to the opening day and want to express our gratitude to the Filgis construction company for this perfect basic structure!
People, world and nature in balance
The architecture of the visitor center
For the building itself, this means that it creates an added value for the visitors and enhances their everyday life without exploiting nature. Ecological criteria are an integral part of the concept. A ressource-conserving construction with a return to traditional construction methods can be found at all levels of the project.
Interview with Martin Haas from haascookzemmrich STUDIO2050
Martin Haas: I hope that the floating, over-arching, organically curved roof, the building wings that extend into the natural environment and the careful choice of the building materials will convey the passion with that we developed the visitor center. Despite its size, the building is authentic and poetic. It it open and welcoming and it can be accessed and discovered. You can even climb its roof! The visitors can literally experience the attention to details and they will surely feel the dedication with that it was built.
The visitor center is meant to make organic real. How does the architecture contribute to this?
Martin Haas: Observing the cycles of nature is a principle of organic agriculture. In the exhibition in the visitor center, the visitors will experience aspects of a healthy diet, starting with the agricultural production, the processing all the way to the consumption. The architecture reflects the principle of an ecological circular-flow economy. We compiled a life-cycle assessment and selected the building materials according to the energy that is needed for their production, their reusability and the needed expenditures for their transport. We used preferentially renewable or recyclable building materials. Even the insulation of the basement is made of recycled glass foam.
The building services were reduced to a minimum and we make use of what nature provides in terms of microclimate. The position and arrangement of the rooms and the window openings were determined according to microclimatic aspects. The wide roof overhang provides natural shading for the daylight-optimized rooms and for the most part we do without mechanical air-conditioning.
Martin Haas: It is difficult to single out a particular aspect. I think that a special characteristic of the visitor center is the complexity of the experiential spaces. The curved roof made of wood and clay soars into a Rapunzel tower that will certainly be an eye-catcher. These "fairy-tale like" associations are intended and improve the building's recognition value, The building's playful character continues in the outdoor installations. Cordiality and a welcoming aspect were the guiding principles that accompanied Joseph Wilhelm and myself during the development of the design. What will make us proud is when visitors will be happy to come back repeatedly!
Which parts of the building should visitors see for sure?
Martin Haas: Everything! The show roastery and a wonderful coffee fragrance will welcome the visitor in the entrance hall. Rapunzel's braid in the form of the large, winding wooden staircase wants to be climbed and will invite visitors to experience the three levels with wine cellar, exhibition and a rooftop terrace with bird's nest and a great panoramic view. The exhibition is not only a place of knowledge transfer but also room for inspiration with several hands-on experimentation stations in an atmospheric environment. Only seeing the exhibition will be worth it.
Akternatively, you can lazely sit in the bistro and allow your gaze to sweep through the fairytale garden while the smell of freshly baked bread makes your mouth water. Or you may take a nap on a picnic blanket in the garden while enjoying the smell of pizza baking in the pizza oven. In addition, the new Rapunzel store will offer many special items alongside the usual product portfolio. The building has so many different rooms to experience that every visitor will quickly find his or her favorite place. Once the visitor center opens, I will also tell you my favorite place...
Many thanks for this interview.
Alive like nature: beavertail tiles for the impressive roof
The traditional tilemaker craft is, of course, not quite that simple. A lot of experience is needed in order to transform clay into high-quality, durable products. A tile manufacturing plant that has this expertise is Gasser Ceramic near the city of Berne in Switzerland. This Swiss family business produces the about 120,000 beavertail tiles with a weight of 1.8 kg a piece that will cover the impressive roof of Rapunzel's visitor center. The name of the beavertail tiles is derived from the visual similarity to the beaver.
Clay, water, a little bit of sand and lots of passion and experience - that's the recipe for success
This earthy quality expresses warmth and stands for honest craftsmanship. Clay, water, maybe a little bit of sand and lots of passion and experience - that's the recipe for success.
The result: individual tiles with a color spectrum from rust-brown to ochre. Now the tiles are finished and ready to be shipped into the Allgäu.
Construction break ≠ end of fun
Lots of action in the basement of the visitor center
Gently trickles the snow? Wrong thinking! Because it was far from quiet here on the week-end. The family of our technical project manager curtly declared the basement to a skating rink and organized a heated tournament on the icy surface.
Thanks for this great idea and the wonderful pictures!
Modern timber construction for the truss
A roof is made - or "Lego for adults"
Good planning is half the story: every part has its place
If you think that carpenters only work with wood and timber then you're pretty wrong. Months of planning on the computer are needed before the timber can be ordered and the building process begins. The construction that are roughly sketched in the architects' plans and by the structural designers must be worked out in detail by the carpenters, especially the warped surfaces, the round building components and the fire prevention measures must be elaborately developed.
Walls, beams, ceilings
New video on the visitor center building progress
Visit the building site with us and imagine our exhibition on organic agriculture, how the show coffee roastery will fill the air with wonderful smells and how we will strenghten our spirits in the yoga and cookery studio.
Property with a good omen
The visitor center from a geomancer's view
A geomancer measures and comprehends a place and tries to harmonize it with the people. With this goal in mind, the geomancer Marko Pogačnik inspected the site where the Rapunzel visitor center will be built. According to the geomancer, humans can communicate with the field of consciousness that surrounds our planet. This communication requires a special language that surpasses the framework of rational logic. This universal language includes pictures, sounds, movements etc.
Let's try to decode this universal language by reading an excerpt of the geomancer's report before the building process was started.
„On the premises of the future visitor center, I encounter a snake that is guardian of the site. I am talking with the snake and ask it to withdraw and make room for the plan of the visitor center. (...) I am trying to resettle the elementary beings from the felled trees into the hedgerow at the edge of the area towards the Rapunzel premises.(…).
The Rapunzel premises correlate with two important pilgrimage churches nearby. These three institutions form an energetic triangle that has the potential to support the new visitor center and Rapunzel (…).“
Geomancy cannot be directly grasped and understood. We have to rely on our own experience. Rapunzel Managing Director Joseph Wilhelm describes his encounter with geomancy:
„After Marko had visited the site, everything seemed to work very simply and smoothly. And exactly during this time, we received the partial building permit for the visitor center.“
What's next? Rapunzel is already looking forward to a stone that was manufactured by Marko and that depicts a cosmogram. This stone will be a present to the snake, the guardian of the site, and will be installed at her place of retreat.
More informationn about Marko Pogačnik www.markopogacnik.com
First walls and contours: aerial photographs of the foundation
View into the future with a time capsule
Foundation stone ceremony starts the construction process of the visitor center
Joseph Wilhelm himself positioned the exposed concrete foundation stone into a hole in the ground. A metal globe was put into the foundation stone. This time capsule contains various contemporary objects as well as objects from Rapunzel's company history. The globe has a symbolic character for Rapunzel and symbolizes the faith in a righteous and liveable world where globality is not perceived as a threat but an opportunity.
The ceremony was attended by the building owner and the future director of the visitor center, Seraphine Wilhelm, Rapunzel Managing Director Joseph Wilhelm and business manager Margit Epple.
Other participants were Edwin Münch from the building contractor Filgis, Martin Haas from the architect's office haascookzemmrich STUDIO2050, the mayor of Legau, Mr. Franz Abele, Daniel Bracke from Lerchenmüller GmbH, Monika Schulz from Transsolar and Rapunzel staff including colleagues from the susidiary firm Rapunzel Turkey.
For posterity, the foundation stone contains a current Rapunzel staff list, a toy VW van, figs from Turkey, a copy of the Rapunzel natur.post magazine, a copy of the construction and architect contracts, a One-World-Passport, the Rapunzel "golden hazelnut" supplier award, a jar of Samba nut butter and a jar with coffee beans, a book of the "March for a GMO-free world", a copy of the current Rapunzel Sustainability Report, a family shot and a photograph that shows Sebastian and Seraphine, two of the children of Rapunzel founder Joseph Wilhelm, a newspaper from the town of Memmingen, a Legau village paper and an issue of the current THANK YOU advertizement that was launched in support of the organic specialist trade.
The base: aerial photos of the foundation
from January 2020
Groundbreaking ceremony starts the construction of the visitor center
The visitor center will transport Rapunzel's values and issues such as humanity, joy, sustainability and organic agriculture. "For us, the visitor center is a big investment in the future that will have sustainable and long-lasting effects."
The construction project with a total volume of nearly 25 million Euro net is Rapunzel's largest individual investment in 45 years of corporate history. The building will feature three floors including a museum and a visitor concept and will have a total floor area of about 7,560 square meters. About 50 new jobs will be created and 150,000 visitors are expected every year. The visitor center will open in the beginning of 2022.
There will be many things to discover in the new building. In the museum and the exhibition area, visitors can inform themselves about healthy nutrition and ecology. The visitor center will also feature a show coffee roastery, an organic bakery shop and organic supermarket, a restaurant where guests can enjoy healthy and savory organic dishes, a culinary school, a yoga studio as well as extensive outdoor facilities. The outdoor area will invite guests to relax and picnic on their way further south.
"Our goal is that the visitor center will produce a "wow" effect and that it will convey the following: that there is still something else in our sober world where there is increasingly less room for humanity and joy. Therefore, the building itself is not the most important aspect in this process. It is the people who will vitalize the building and who will transport the Rapunzel experience", specifies Joseph Wilhelm his thoughts on the project.
Impressive architecture and low CO2 footprint
The deep-drawn roof with glazed clay tiles replaces an artificial air conditioning system. Regional building materials with a positive ecological balance guarantee a small environmental footprint.
The Filgis construction company located in the municipality of Altusried will complete the project turnkey until the end of 2021. The visitor center will open its doors for guests early in 2022. 50 new and exciting jobs will be created by the project - another benefit for the entire region.
Creating reality ... project planning & details
- building owner: Rapunzel Naturkost GmbH, Legau
- project management: Seraphine Wilhelm
- architect: haascookzemmrich STUDIO2050, Stuttgart
- main contractor: Gebr. Filgis GmbH & Co. KG, Altusried
- groundbreaking ceremony: November 28, 2019
- planned completion: end of 2021
- planned opening: beginning 2022
- planned total investment: 25 million € net
- total floor area: about 7,560 m²
- gross volume: approx. 31,400 m²
- floors: ground floor, 1st, 2nd and 3rd upper floors
- expected number of visitors per year: 150,000
- jobs created: approx. 50