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Organic-world & Rapunzel values can be experienced from 2022

Blog about the progress of the visitor center

The construction of our new visitor center is underway. The visitor center will open in the beginning of 2022. We are looking forward to a building with an exhibition area, a show coffee roastery, an organic bakery shop, a restaurant, an organic supermarket, a yoga and cokkery studio as well as extensive outdoor facilities. 

Learn more about the construction progress and about the idea behind the visitor center.


"There is still something more in our world where humanity and dignity seems to have less and less room. The most important apect of this project is therefore not the object itself but the people who will work in the building and who will provide the Rapunzel experience." 
 
Joseph Wilhelm
Managing director Rapunzel Naturkost 


View into the future with a time capsule

Foundation stone ceremony starts the construction process of the visitor center

[12.02.2020] Following the official start of construction works in the end of 2019, the project was brought underway on February 12, 2020. According to an old building tradition, the foundation stone was placed in the ground. The foundation stone was located exactly in the center of the building outline.

Joseph Wilhelm himself positioned the exposed concrete foundation stone into a whole in the ground. A metal globe was put into the foundation stone. This time capsule contains various contemporary objects as well as objects from Rapunzel's company history. The globe has a symbolic character for Rapunzel and symbolizes the faith in a righteous and liveable world where globality is not perceived as a threat but an opportunity. 

The ceremony was attended by the building owner and the future director of the visitor center, Seraphine Wilhelm, Rapunzel Managing Director Joseph Wilhelm and business manager Margit Epple.

Other participants were Edwin Münch from the building contractor Filgis, Martin Haas from the architect's office haascookzemmrich STUDIO2050, the mayor of Legau, Mr. Franz Abele, Daniel Bracke from Lerchenmüller GmbH, Monika Schulz from Transsolar and Rapunzel staff including colleagues from the susidiary firm Rapunzel Turkey.

Festive laying of the foundation stone of the new Rapunzel visitor center on February 12, 2020. From left to right: mayor Franz Abele, business manager Margit Epple, construction manager Edwin Münch, project manager Seraphine Wilhelm, architect Martin Haas and Managing Director and Rapunzel founder Joseph Wilhelm.
Festive laying of the foundation stone of the new Rapunzel visitor center on February 12, 2020. From left to right: mayor Franz Abele, business manager Margit Epple, construction manager Edwin Münch, project manager Seraphine Wilhelm, architect Martin Haas and Managing Director and Rapunzel founder Joseph Wilhelm.
Festive laying of the foundation stone of the new Rapunzel visitor center on February 12, 2020. From left to right: mayor Franz Abele, business manager Margit Epple, construction manager Edwin Münch, project manager Seraphine Wilhelm, architect Martin Haas and Managing Director and Rapunzel founder Joseph Wilhelm.

A globe filled with symbolic objects from Rapunzel's company history in the inside of the foundation stone stands for the company values.
A globe filled with symbolic objects from Rapunzel's company history in the inside of the foundation stone stands for the company values.
A globe filled with symbolic objects from Rapunzel's company history in the inside of the foundation stone stands for the company values.

For posterity, the foundation stone contains a current Rapunzel staff list, a toy VW van, figs from Turkey, a copy of the Rapunzel natur.post magazine, a copy of the construction and architect contracts, a One-World-Passport, the Rapunzel "golden hazelnut" supplier award, a jar of Samba nut butter and a jar with coffee beans, a book of the "March for a GMO-free world", a copy of the current Rapunzel Sustainability Report, a family shot and a photograph that shows Sebastian and Seraphine, two of the children of Rapunzel founder Joseph Wilhelm, a newspaper from the town of Memmingen, a Legau village paper and an issue of the current THANK YOU advertizement that was launched in support of the organic specialist trade.   

The base: aerial photos of the foundation

from January 2020

Der Bau des Rapunzel Besucherzentrums befindet sich in vollem Gang
Der Bau des Rapunzel Besucherzentrums befindet sich in vollem Gang

Der Bau des Rapunzel Besucherzentrums befindet sich in vollem Gang
Der Bau des Rapunzel Besucherzentrums befindet sich in vollem Gang

Der Bau des Rapunzel Besucherzentrums befindet sich in vollem Gang
Der Bau des Rapunzel Besucherzentrums befindet sich in vollem Gang

Groundbreaking ceremony starts the construction of the visitor center

[28.11.2019] The groundbreaking ceremony for the new visitor center on November 28, 2019 is a big moment for Rapunzel. " The visitor center will be a place of joy, communication, information and knowledge transfer. At the same time, it will provide room for contemplation, shopping and celebration", describes company founder and managing director Joseph Wilhelm the idea behind the planned visitor center.  

The visitor center will transport Rapunzel's values and issues such as humanity, joy, sustainability and organic agriculture. "For us, the visitor center is a big investment in the future that will have sustainable and long-lasting effects."  
The groundbreaking ceremony marked the official start of the construction works. From left to right: County commissioner Hans-Joachim Weirather, mayor Franz Abele, Edwin Münsch (Filgis), Martin Haas ( Architects haascookzemmrich ), Seraphine Wilhelm (Project manager Rapunzel) and Leonhard Wilhelm, Margit Epple and Joseph Wilhelm (executive board Rapunzel Naturkost).
The groundbreaking ceremony marked the official start of the construction works. From left to right: County commissioner Hans-Joachim Weirather, mayor Franz Abele, Edwin Münsch (Filgis), Martin Haas ( Architects haascookzemmrich ), Seraphine Wilhelm (Project manager Rapunzel) and Leonhard Wilhelm, Margit Epple and Joseph Wilhelm (executive board Rapunzel Naturkost).
The groundbreaking ceremony marked the official start of the construction works. From left to right: County commissioner Hans-Joachim Weirather, mayor Franz Abele, Edwin Münsch (Filgis), Martin Haas ( Architects haascookzemmrich ), Seraphine Wilhelm (Project manager Rapunzel) and Leonhard Wilhelm, Margit Epple and Joseph Wilhelm (executive board Rapunzel Naturkost).

The construction project with its volume of nearly 25 million Euro net is Rapunzel's largest individual investment in 45 years of corporate history. The building will feature three floors including a museum and a visitor concept and will have a total floor area of about 7,560 square meters. About 50 new jobs will be created and 150,000 visitors are expected every year. The visitor center will open in the beginning of 2022.  

There will be many things to discover in the new building. In the museum and the exhibition area, visitors cn inform themselvves about healthy nutrition and ecology. The visitor center will also feature a show coffee roastery, an organic bakery shop and organic supermarket, a restaurant wherw guests can enjoy healthy and savory dishes, a culinary school, a yoga studio as well as extensive outdoor facilities. The outdoor area will invite guests to relax and picnic on their way further south. 

"Our goal is that the visitor center will produce a "wow" effect and that it will convey the following: that there is still something else in our sober world where there is increasingly less room for humanity and joy. Therefore, the building itself is not the most important aspect in this process. It is the people who will vitalize the building and who will provide the Rapunzel experience", specifies Joseph Wilhelm his thoughts on the project. 

Impressive architecture and low CO2 footprint

The architects haascookzemmrich Studio 2050 will create an accessible building structures that already integrates ecological criteria with its design. Resource-efficient construction with traditional building techniques can be seen at all levels of the building. 

The deep-drawn roof with glazed clay tiles replaces an artificial air conditioning system. Regional building materials with a positive ecological balance guarantee a small environmental footprint. 
© haascookzemmrich

© © haascookzemmrich
© haascookzemmrich

© © haascookzemmrich
„With this building, we will bring people, the world and the environment into balance", summarizes Martin Haas the architects' idea. "Sustainability should not be communicated by way of sacrifice but through joy of life. The organic shape of the building corresponds with Rapunzel's concept of closed cycles and the visual triad of the building practically reaches into nature". 

The Filgis construction company located in Altusried will complete the project turnkey until the end of 2021. The visitor center will open its doors for guests early in 2022. 50 new and exciting jobs will be created through the project - another benefit for the entire region. 
© haascookzemmrich

© © haascookzemmrich

Creating reality ... project planning & details

  • building owner: Rapunzel Naturkost GmbH, Legau 
  • project management: Seraphine Wilhelm
  • architect: haascookzemmrich STUDIO2050, Stuttgart 
  • main contractor: Gebr. Filgis GmbH & Co. KG, Altusried
  • groundbreaking ceremony: November 28, 2019
  • planned completion: end of 2021
  • planned opening: beginning 2022
  • planned total investment: 25 million € net
  • total floor area: about 7,560 m²
  • gross volume: approx. 31,400 m²
  • floors: ground floor, 1st, 2nd and 3rd upper floors
  • expected number of visitors per year: 150,000 
  • jobs created: approx. 50
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