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What we live and try to achieve everyday

Corporate structure: We are an authentic, mid-sized family company with a broad management structure, a high level of individual responsibility and quick decision-making channels.
Working atmosphere: Our company is fun to work for. We treat each other fair and with respect. High staff satisfaction and long-term job tenure are important for us. We live our social and ethical values.

Employees: We as a company encourage and challenge our employees and pay fair wages. Well educated, motivated and content employees are our strength. Various profit-sharing bonus models make our coworkers into coentrepreneurs.
Customers: We offer our trade partners and their customers the best service and the highest product quality. This also includes a clear, explicit marketing strategy for all sales areas.
Suppliers: We treat our suppliers fair. We cooperate with capable suppliers and partners. We foster long-term, collaborative partnerships with our suppliers who share our values and goals. 
Ecology and Sustainability: For us, environmental protection and sustainable behavior are an integrated challenge that cannot be reduced to some partial aspects. Organic cultivation is the basis for a sustainable, future-proof management approach and an essential contribution to global food security. Through the use of organic seeds and a GMO-free cultivation we actively protect biological diversity.

As a producer of vegetarian foods with a wide range of wholesome products, we promote vegetarianism. Through the implementation of plausible long-term measures we achieve verifiable improvement in the areas of renewable energy, heat recuperation, conservation of water and other resources as well as in the reduction of transportation routes.

Autonomy: In our decisions, we are free of outside controls and heteronomy. Being independent from banks and large investors is part of our corporate philosophy. We consider ourselves as brand manufacturer with our own sales capabilities. The mixture of our distribution channels give us freedom to act.  

Product line: In our most important core assortments we achieve and maintain a leading market position in the industry. We are a competent food producer. Innovative product development strengthens our product line. The Rapunzel brand is authentic, sympathetic, vivacious and reliable and it has a vision and a history. The brand lives on through social, societal, cultural and political commitment. 

Economic efficiency: We are growing organically. For us, the operating results are more important than turnover figures. Our strengths are high productivity and efficient work processes. 

Quality: The protection and the continuous improvement of our products' organic and wholesome quality is our highest priority. Our employees and all the people who are part of the value chain are trained with respect to organic quality assurance issues.

We use only GMO-free raw materials and we actively campaign for a GMO-free world.

Project work: We involve ourselves worldwide in different projects in order to ensure the transparent Rapunzel quality. Our subsidiary Rapunzel Turkey is an integral part of our corporate affairs. The HAND IN HAND fair trade program is the heart of our social trade activities.

[last update: 05/18]

Vision and Corporate Philosophy

The Rapunzel Vision
Our idealistic concept of the world

  • A just and livable world where globality is not a threat but an opportunity.
  • All regions are partners with equal rights.
  • We have only one earth where all people have the same right to live in peace and have
    adequate work and income.
  • Healthy, high-quality foods are our contribution. Our food products advance the well-being of the people and are available for everyone.
  • With the production of our foods we promote the distribution of organic farming and contribute to the protection of our natural environment for today’s and tomorrow’s generations.
  • This creates adequate value for all those who participate in the process from the field to the table.
  • Personal responsibility that encompasses individual awareness is the base of all our actions, our lives and our daily work.

Rapunzel Corporate Philosophy
These values determine our actions

  • Our highest priority are the organic, wholesome quality of our food products.
  • We are committed to foodstuffs that are produced and processed without genetically modified organisms.
  • We treat our partners with fairness and respect the social and economic reality in their countries .
  • Our agricultural partners, our processing and our trade partners share our philosophy.
  • We know the origin of our products.
  • With our work we practice active environmental protection. In our decisions we always consider the conservation of natural resources, the protection of the climate and the preservation of biodiversity.
  • Safe jobs and a good working atmosphere form the foundation of our economic success. Personal fulfillment (being in the right place), enjoying the job and having fun at work are the cornerstones of our corporate culture.
  • In order to reach and maintain our social and ecological goals, we are economically successful. Innovation, high productivity and efficiency are our strengths.
  • We appreciate our customers. Their needs determine our actions.
  • We produce organics with love.


Fair trade and organic farming are central for Rapunzel

Foreign Distributors

We distribute our products around the world - our local partners are happy to help you.

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