Corporate structure: We are an authentic family company with a broad management structure, a high level of employee responsibility and short decision-making paths.
Working atmosphere: Our company is fun to work for. We treat each other fair, with respect and appreciation. High staff satisfaction and long-term job tenure are important for us. We live our social and ethical values.
Employees: We encourage and challenge our employees and pay fair wages. Well-educated, motivated and content employees are our strength. Our profit-sharing bonus program turns all our employees into motivated co-entrepreneurs.
Customers: We offer our customers the best service and best product quality. This also includes clear, individual sales concepts for all sales segments.
Suppliers: We cooperate with high-performance suppliers and treat each other fair. Our suppliers share our values and goals. We foster collaborative, long-term supplier partnerships.
Production expertise: We are a competent manufacturer of organic food products. Innovative technologies enable us to continuously expand our product line.
Food quality: The protection and the continuous improvement of our products' organic and wholesome quality is our highest priority. To this end, we create awareness in our employees and all the people who are part of the value chain.
Organic agriculture and ecology: For us, environmental protection and sustainable behavior are an integrated challenge that cannot be reduced to individual, partial aspects. Organic cultivation is the basis for a sustainable, future-proof management approach in agriculture and an essential contribution to global food security. We actively protect biological diversity through the use of organic seeds and a GMO-free cultivation.
Project work: We involve ourselves worldwide in different projects in order to ensure a transparent Rapunzel quality. Our subsidiary Rapunzel Turkey is an integral part of our corporate affairs. The HAND IN HAND fair trade program is the heart of our social trade activities.
Brand and product line: The Rapunzel brand is an authentic, sympathetic, vivacious and trustworthy brand with a vision and a history. The brand lives on through social, societal, cultural and political commitment.
Economic efficiency: We are growing organically. For us, the operating results are more important than turnover figures. Economic success is the basis for sustainability. Our strengths are high productivity and efficient work processes.
Autonomy: In our decisions, we are free of economic heteronomy. Being independent from banks and large investors is part of our corporate culture. The structure of our distribution channels gives us freedom to act.