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About Rapunzel   Company Portrait

What we live and try to achieve everyday

Employees: We as a company encourage and challenge our employees and pay fair wages. Well educated, motivated and content employees are our strength. Various profit-sharing bonus models make our coworkers into coentrepreneurs.
Working atmosphere: We treat each other fair and with respect. High staff satisfaction and long-term job tenure are important for us.
Customers: We offer our trade partners and their customers the best service and the highest product quality. This also includes a clear, explicit marketing strategy for all sales areas.
Suppliers: We treat our partners fair. We pay particular attention to the social and economic conditions in the various producing countries. We cooperate with capable suppliers who share our philosophy.
Ecology and Sustainability: Through the use of organic seeds and GMO-free cultivation we actively protect biological diversity. As a producer of vegetarian foods with a wide range of wholesome products, we promote vegetarianism.

Through the implementation of long-term measures we achieve verifiable improvement in the areas of renewable energy, heat recuperation, conservation of water and other resources as well as in the reduction of transportation routes.
Quality: Our employees and all the people who are part of the value chain are trained with respect to organic quality assurance issues. We use exclusively GMO-free raw materials and we actively campaign for a GMO-free world.
Product line: In our most important core areas we achieve and maintain a leading market position in the industry.
Autonomy: In order to achieve and secure all our social and ecological goals, our company is economically successful. Innovation, productivity and efficiency are our strengths.
Economic efficiency: We are growing organically.

Vision and Corporate Philosophy

The Rapunzel Vision
Our idealistic concept of the world

  • A just and livable world where globality is not a threat but an opportunity.
  • All regions are partners with equal rights.
  • We have only one earth where all people have the same right to live in peace and have
    adequate work and income.
  • Healthy, high-quality foods are our contribution. Our food products advance the well-being of the people and are available for everyone.
  • With the production of our foods we promote the distribution of organic farming and contribute to the protection of our natural environment for today’s and tomorrow’s generations.
  • This creates adequate value for all those who participate in the process from the field to the table.
  • Personal responsibility that encompasses individual awareness is the base of all our actions, our lives and our daily work.

Rapunzel Corporate Philosophy
These values determine our actions

  • We are committed to foodstuffs that are produced and processed without genetically modified organisms.
  • We treat our partners with fairness.
  • Our agricultural partners, our processing and our trade partners share our philosophy.
  • We know the origin of our products.
  • Through our work we actively protect the environment. For us, ecology and sustainability are an integral challenge that cannot be reduced to several partial aspects. In all our decisions we always consider the conservation of natural resources, the protection of the climate and the preservation of biodiversity.
  • For us, organic agriculture is the base of sustainable economy and therefore an essential contribution to global food security.
  • Safe jobs and a good working atmosphere form the foundation of our economic success. Personal fulfillment (being in the right place),
    enjoying the job and having fun at work are the cornerstones of our corporate culture.
  • Our economic decisions are not influenced by outsiders. Being independent from banks and large investors is part of our corporate concept.
  • We understand ourselves as branded goods producer with our own distribution. The mixture of various distribution channels always gives us freedom to act.
  • We appreciate our customers. Their needs determine our actions.
  • We produce organics with love.


Fair trade and organic farming are central for Rapunzel

Foreign Distributors

We distribute our products around the world - our local partners are happy to help you.

Buy Online

No organic store in your neighborhood? Order directly in the Rapunzel webshop.

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