Autonomy: In our decisions, we are free of outside controls and heteronomy. Being independent from banks and large investors is part of our corporate philosophy. We consider ourselves as brand manufacturer with our own sales capabilities. The mixture of our distribution channels give us freedom to act.
Economic efficiency: We are growing organically. For us, the operating results are more important than turnover figures. Our strengths are high productivity and efficient work processes.
Project work: We involve ourselves worldwide in different projects in order to ensure the transparent Rapunzel quality. Our subsidiary Rapunzel Turkey is an integral part of our corporate affairs. The HAND IN HAND fair trade program is the heart of our social trade activities.
[last update: 05/18]