These packagings protect our products

As environmentally-friendly and food-safe as possible

At Rapunzel, we care a lot about nature and the environment. This includes the way we handle our products and how we use packaging materials. We follow the principle: as safe and secure as possible - and as little packaging as nevessary.

At Rapunzel, we care a lot about the environment. This is manifested in the way we deal with our food products and their packagings. Coming up with the right packaging is, however, a balancing act between the best-possible protection for our high-quality organic products and the best environmentally-friendly packaging solution.

Rapunzel has been working intensively for a long period of time to make packagings more sustainable. Colleagues from different disciplines and packaging manufacturers continuously test and develop new, environmentally-friendly packaging materials.

Some successful solutions are visible at first sight (e.g. conversion of our rice products to paper packagings and our unpackaged portfolio), others only at second glance (e.g. use of thinner plastic foils, use of bio films or the conversion to PVC-free lids).

On this page we will give you the background story on the different packaging materials that we use.

Packaging material 2020

Distribution of packaging materials by weight

The high proportion of glass is due to the high weight of glass and the extensive usage of glass in the Rapunzel portfolio (e.g. for nut butters and vegetable oils).

How our packagings must perform

Packagings protect products and preserve their quality. They provide room for important information about the product and should be trouble-free for the use in packaging machines. Packagings let products survive their transport undamaged and are important for an unproblematic storage. Both the visual appearance and the handling must be pleasant: how easy is it to open the packaging? Can the packaging be reclosed?

Environmental aspects are also important: packagings should be environmentally-friendly, resource-friendly and recyclable and the packaging materials should be readily available.

Learn more about the different packaging materials

Glass

Metal lids

Paper

Films

Aluminium

Tinplate

Unpackaged

Upcycling

Glass

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