Update: Since 2022, Rapunzel donates the HAND IN HAND donation (previously HAND IN HAND Fund) to the RAPUNZEL One World Organic Foundation.
The rhinoceros’s horn is worth its weight in gold. It fetches similar prices on the Asian black market as a miracle cure for cancer and as a potency aid. No wonder that illegal hunting of these gray giants continues to increase. For those suffering from unemployment and poverty, the lucrative business is often too appealing to pass up.