Update: Since 2022, Rapunzel donates the HAND IN HAND donation (previously HAND IN HAND Fund) to the RAPUNZEL One World Organic Foundation.
The goal of the nature organization Naturefund e.V. is to protect Madagascar’s unique flora and at the same time provide farmers with an income. 80% of the plants on the world’s fourth largest island are endemic. That means the vast majority of the 12,000 plant species exist only in this one place.