Our hero coffee was named hero coffee because it is produced by real heroes. Our heroes are the coffee farmers who create flourishing biodiversity on their farms. The cultivation of coffee in mixed culture and underneath shade trees results in stable and biodiverse ecosystems and extraordinary high-quality coffee beans.
The farmers’ intensive care of the coffee bushes, their thorough manual labor and their careful selection of the beans create the finest organic and 100 % fair-trade coffee enjoyment – grown by real coffee heroes.
A single coffee bean contains approximately eight hundred flavors that are unfolded in the roasting process and that will shape the individual coffee character.
For the roasting process, the beans from our coffee heroes are shipped into the Allgäu. Here, the beans are roasted in the Rapunzel roastery. Our well-experienced roast masters pay great attention to the high quality of the raw coffee beans and see to it that the perfect roasting time and roasting temperature is found for every bean and for every coffee bean origin.
Our coffee is roasted in a traditional drum roaster in a gentle, long-lasting process at low temperatures. This gives the coffee time to unfold its great flavor variety.
This process is gentle on the beans, but also on the environment, because the energy that is released during the roasting process is reused through recirculation and waste heat recovery.